4.9 • 664 Ratings
🗓️ 1 November 2019
⏱️ 15 minutes
🧾️ Download transcript
Amy Porterfield asked me to speak at her event, Entrepreneur Experience, about something that she knows is one of my sweet spots - creating a launch runway. In this episode, I’m going to tell you about 3 big pillars of content that you need to be thinking about as you’re building up towards any type of launch.
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0:00.0 | Amy Porterfield's entrepreneur experience was epic on all levels. |
0:05.0 | I'm going to give you the behind the scenes and I'm even going to give you the guts of a brand |
0:09.6 | new presentation that I delivered right there for her audience. |
0:13.1 | Stay tuned. |
0:15.8 | Marketing your business is for you, the business owner, who has a product, a service, or a message |
0:20.8 | that you believe in. |
0:22.1 | My name is Stu McLaren, and each week we'll take a behind the scenes look into the real |
0:26.0 | world marketing tactics and strategies for getting what you have in front of a lot more people. |
0:31.7 | Thanks for spending some time with me today. Now let's get started. |
0:37.5 | So if you've been following long, you know in episode 117, I mentioned that I was going on a |
0:44.6 | speaking tour. |
0:45.5 | And the first event was Amy Porterfield's entrepreneur experience. |
0:50.0 | Now, Amy's one of my best friends. |
0:51.5 | She is an amazing human being who our family just love to bits, but she's also an incredibly |
0:58.9 | talented entrepreneur who I have seen and witnessed grow her business and it blossom into |
1:06.4 | this multi-million dollar a year enterprise. |
1:10.6 | And her people just love her and if you haven't |
1:12.8 | listened to her podcast it's the online marketing made easy podcast and she has been consistent |
1:19.5 | throughout the years publishing high quality content helping her audience generate leads for |
1:26.0 | their business and sell produce and sell courses. |
1:30.4 | So it was a real treat for me because she asked if I would speak and share with her audience. |
1:36.7 | And not only that, but she also wanted to do a fundraiser for our charity. |
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