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dot me slash TFTS. As the year draws to a close, I find myself reflecting on all the amazing advice we've heard on Think Fast, Talk Smart. Today I want to share

with you my top 10 bits of advice that I am directly applying to my life. My name is Matt

Abrahams and I teach Strategic Communication at Stanford Graduate School of Business. Welcome to Think

Fast Talk Smart, the podcast. Allow me to share with you

the top 10 bits of advice that I personally have been applying in my life. I'm going to list

these in the order in which they aired. I'll share the episode number and the guest's names,

so you can take advantage of these learnings as well.

Let's get started with takeaway number one from episode 80 with Jonah Berger, verbs to nouns.

I love language and persuasion.

And when Jonah talked about the persuasive impact of turning verbs into nouns, I was fascinated. He used the example of trying

to get people to vote more. It turns out, asking people to vote is not as effective is asking

people to become a voter. Similarly, asking people to help is not as effective as asking people

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