12 YEARS AS A CREATOR: ALL THE TEA ON HOW I BUILT IT AND SUSTAINED IT (ft. My Manager)
I’m Fun Now with Sazan Hendrix
Dear Media
4.9 • 4.6K Ratings
🗓️ 3 December 2025
⏱️ 67 minutes
🧾️ Download transcript
Summary
Twelve years. Hundreds of videos, brand deals, launches, pivots, babies, algorithm shifts, and breakthroughs — and somehow, she’s still here.
In this week’s episode, Sazan is joined by her manager (and sister-in-law!) Brittany Hendrix to spill the tea on what it actually takes to build and sustain a full-time content creator business.
Whether you’re a creator, an admirer of the craft, or simply curious about how social media influencers actually land paid partnerships and what really happens behind the scenes, this episode is both a masterclass and a pep talk in an overstimulated world called social media.
In this podcast the girls dive into:
• how Sazan started her creator journey back in the “Instagram filter” era
• how creators land brand deals and turn this work into a sustainable living
• what actually matters in 2025 (and what doesn’t)
• how to honor a God-given calling in an industry that can feel loud, intimidating, or confusing
And yes… there’s a little gift just for listeners. 🎁✨
Use code SAZAN for $50 off Britt's Influencer Business 101 course: HERE (discount immediately applied at checkout)
LINKS
- Watch on video: here
- Follow us on Instagram: @imfunnow.podcast
- Follow Britt on Instagram: @britt.hendrix
- Visit the website: here
- Shop Sazan’s Amazon Storefront: here
- See Sazan’s show outfits: here
• Explore Sazan’s fun finds: here
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
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| 0:00.0 | The weight is over. Dive into Audubles' most anticipated collection, the best of 2025, featuring top audiobooks, podcasts, and originals across all genres. Our editors have carefully curated this year's must-listens, from brilliant hidden gems to the busiest new releases. |
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| 0:58.7 | Hello, hello, all of my sisters of the world. Welcome. Can I just start today's episode and say how happy I am to know that you are here, that you showed up. And I just want to say, |
| 1:05.8 | if any of you guys felt like today was one of those days where you woke up and you just needed a real sister chat |
| 1:13.0 | pep talk guess who I have in the playground with me today if you saw the show notes one of |
| 1:18.6 | my favorite most encouraging lifers brittney hendricks my sister-in-law and my manager, she's here today. And she's going to bring it. |
| 1:30.6 | Brittany. I had to do like a... Hello. I'm so excited. Brittany, you're here in the playground. |
| 1:39.8 | How does it feel? I'm so excited. I'm on the monkey bars. Wait, I was never good at the monkey bars. I can see you |
| 1:49.0 | being that kid, though. Like, you were good at it. I was really good. I had, you know, I had those |
| 1:53.4 | baby biceps. Oh, God. Oh, God. Oh, man. Those pictures at your mom's house kill me. Okay, so, |
| 2:00.5 | Brittany, I'm so glad you're here. |
| 2:01.8 | I feel like there's a plethora of topics that me and you could probably dive into. |
| 2:07.1 | And that's why you're coming back on this show again. |
| 2:09.0 | This is the first of many Brittany encounters, y'all, because I just love her so much. |
| 2:14.0 | And I'm so glad you're here today. |
| 2:16.0 | But today specifically, y'all, if any of you have |
| 2:19.4 | ever dreamed of content creation, of even understanding the world of what it is to be a content |
| 2:26.2 | creator in 2025, this is the episode for you. I feel like, Brittany, our relationship, I've got to |
... |
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