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No Limits with Rebecca Jarvis

#12: Tricia Clarke-Stone, Narrative CEO

No Limits with Rebecca Jarvis

ABC News

Business, Careers

4.7703 Ratings

🗓️ 14 March 2017

⏱️ 30 minutes

🧾️ Download transcript

Summary

Tricia Clarke-Stone is the CEO of Narrative, a marketing and technology firm she co-founded with Russell Simmons. The heart of Narrative is storytelling and creating completely unique campaigns. Throughout her impressive career, she's developed the skills to predict what a brand wants before they realize it themselves. She has worked with everyone from Stephen Curry to Kevin Hart to Michael Strahan and brands like Under Armour, Pepsi and Samsung. Clarke-Stone shares her secrets on staying creative, getting what you want out of a career, asking the right questions and standing out in the digital marketing space. Please leave us a review! ----> http://bit.ly/2ks4f90 Check out our other podcasts: http://bit.ly/2eBJMNa Narrative: http://www.narrative.is/ Follow Tricia Clarke-Stone on Instagram & Twitter: @Tricia002 Follow Narrative on Instagram & Twitter: @narrative_ Learn more about your ad choices. Visit

Transcript

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0:00.0

That to me was probably the thing that really shifted my career because that engagement and that conversation that we had after that, I left as I said, okay, I'm never going to ascend at the rate that I think I should.

0:14.1

Welcome to No Limits. I'm Rebecca Jarvis. Each week, we're talking to women playing at the top of their game.

0:22.6

So, how are they doing it? Whether you're looking for answers or you just want to hear a good story, you're in the right place.

0:31.6

Today's guest grew up in Brooklyn, studied business at Skidmore, paid her dues in business development and

0:37.9

marketing, and then three years ago decided to go for it. She co-founded her marketing,

0:42.9

creative, and tech agency narrative with Russell Simmons. And now she's worked with everyone from

0:48.0

Steph Curry to Kevin Hart to Michael Strayhan, which is such a great guy on campaigns for brands

0:54.0

like Under Armour,

0:55.1

Pepsi, and Samsung.

0:56.4

And now it comes full circle today because she started her career as a radio account executive.

1:01.7

So I love that we're coming to you from a radio booth inside of ABC News.

1:05.7

Tricia Clark Stone, welcome.

1:07.4

Thanks for having me.

1:08.4

You're right.

1:08.8

It's so fitting.

1:09.5

I didn't even think of that. But I'm guessing as an account executive that you probably spent less time in the booth in the

1:15.0

studio and more time pounding the pavement. But I did pound the pavement, but we wrote our own

1:19.4

commercials. So sometimes, too, I would do the VOs. You grew up here in New York City. You're a twin,

1:26.0

which I like because my husband is a twin,

1:28.5

and I know that whole special bond that you share. Tell me about that. What was that influence

1:33.0

on your life? I think huge. I call her my built-in. So you know, you always have someone there

1:39.5

that will champion you, but then also call you out when they think you're not going down the right

...

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