Okay, Crab. Alright, alright. Here we go. Well, we're at it again. Oh, once again, we got fucking we got a special guest. Hey, we got a special guest today. You see that's everybody who comes along. Okay, special.

Okay, no, we got a really special guest. Mr. Paul Rodriguez is.

Hey, guys. Welcome, buddy. I'm saying. Hey, it's rave me. Thank you for coming, man. My pleasure to his right always we got a rush. So yeah, what's going on, man?

You got your white ale there? The same archers. I like that. Yeah, I like that. You guys, you know, at least I see Roger.

Like, you know, enjoy a nice brew ski and have a good conversation. I enjoy it as well. I'll figure out bring over some

St. Archers and enjoy. How did you get involved with Josh Lane in the St. Archie crew? I've met Josh years ago. He used to he comes from the

surf world. He made a lot of skate films, but he used to do this thing called natural high for schools where they make

anti-drug videos to show to students and they get different athletes from different places and interview them and all that

about, you know, why you shouldn't do drugs, you know, and so a long time ago, I did an interview with him for one of those. And then a couple years

later, he went on a trip with Mikey Taylor, a surf trip because Mikey's a big surfer. Yeah, I forget what was the purpose of the trip or how or

whatever, but they ended up hitting it off really good. And Mikey's always kind of had like a entrepreneurial kind of thing about him. And so him and

Josh went, they hit it off. They found that they both kind of had that in common. We're talking about like, hey, man, like, what is the market

missing right now? Like what's the skateboard world missing? Like, what's beer? What could we do? Yeah. And it was like, meanwhile, they're drinking a beer. Like, what's

it? Yeah, right. And then like, what do we all like? Like, what does everybody like that? There's not too many companies. Sunglasses, no, you know, bad company. No, shoes, hell, no.

Another board coming out of this. No, no, no, they're sharing a hotel room together. And then they went to go to bed like, whatever, good night. Turn off the light in like two seconds later, I forget which one, Mikey or Josh popped up.

Turn the light on beer. Oh, yeah.

The other one was just like, yeah, beer. Oh, my God. And I guess the whole rest of that trip, they really were like just, you know,

talking about it. Bouncing it back and forth. Like, beer. What would that be like? And then I guess Mikey told him, you know, we should talk to Paul about this. And Mikey hit me up that week. And like, can you meet us Monday? We got something we think you're gonna be into. And I went

met up with them and they, they proposed it to me. I'm come from like, like, I was gonna say, I mean, that's some shit to jump into. Yeah. Like, probably not knowing anything about the goddamn. Nothing is. We knew nothing about it. So early on, yeah, we just Mikey and I got

together with some money. We invested just us two so that Josh could literally quit his job, moved to San Diego from Ventura. Yeah. And literally committed himself to this process. And so we, we invested in basically him and trusting that he was the right guy that could get this done. And he went in and

executed like crazy. And found every detail about what the cost was whatever. So we just went in all friends of family went to everybody. What are the skaters, surfers, snowboarders?

Surprise. Who do we think we'd invest? I could have put in a couple hundred bucks. That had been nice. Yeah. What are you like? You know, Rosh could put in 50 minutes unemployed, but he could have put in a couple bucks. The model you guys chose with like, hey, you guys all pitch in next $100.00. Great model. And like being able to use like all these top name surfers. Yeah.

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