meta_pixel
Tapesearch Logo
Log in
How Leaders Lead with David Novak

#12: Larry Merlo, CVS Health CEO—Craft a Simple and Compelling Vision

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8596 Ratings

🗓️ 17 September 2020

⏱️ 58 minutes

🧾️ Download transcript

Summary

Today’s guest is Larry Merlo, CEO of CVS Health. When Larry took the helm at CVS in 2011, they were doing about 100 billion dollars in revenue. That’s a lot of money. But guess what? Now they’re doing almost 250 billion in revenue. It’s a remarkable amount of growth. But it’s not the most remarkable thing Larry has done. He also made the bold decision to remove tobacco products from CVS stores – even though they accounted for two billion dollars of revenue. The story is incredible. But what’s even more incredible is why Larry and his team made that decision in the first place. It came from a very simple statement of their purpose as a company. Literally eight words. And it changed everything for them. As leaders, we all need to remember that the best vision in the world isn’t worth a thing if it doesn’t stick with people. This conversation with Larry shows us how to communicate our big ideas in simple, compelling terms. That way, our team members can actually connect with it and apply it when they’re making their decisions each day. You’ll also learn: One thing Larry did early in his career that prepared him for the C-suite later on How to know when it’s time to re-evaluate your organization’s vision Why you may want to make it easy for your team members to fail – no, really What to look for in customer feedback to help you identify consumer needs (and it’s probably not what you think) Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go  Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to How Leaders Lead, where every week you get to listen in while I interview some of the very best leaders in the world.

0:10.5

I break down the key learning so by the end of the episode, you'll have something simple that you can apply as you develop into a better leader.

0:18.0

That's what this podcast is all about.

0:22.9

And today's guest is Larry Merleau,

0:30.5

CEO of CVS Health. Larry is just an incredible leader, and when he took the helm of CVS in 2011,

0:40.7

they were doing about $100 billion in revenue. Now that's a lot of money. But guess what? Now they're doing almost $250 billion in revenue. Now that's a lot of money, but guess what? Now they're doing almost $250 billion in revenue. That's just a remarkable level of growth. But it's not the most remarkable thing

0:47.4

Larry has done. He also made the bold and honestly risky decision to remove tobacco products from CVS stores. And he did that even

0:57.5

though they accounted for $2 billion of revenue. He'll tell you the whole story, and it's incredible,

1:04.3

but I really want you to listen for why he and his team made that decision in the first place.

1:09.8

It came from a very simple statement of the

1:12.5

purpose of their company, literally eight words, and it changed everything for them. As leaders,

1:19.5

we all need the reminder. The best vision in the world ain't worth a lick if our team can't connect

1:25.6

with it and apply it each and every day. This conversation

1:29.4

with Larry shows us just how to communicate our big ideas in simple, compelling terms. So here's

1:36.6

my conversation with my good friend and soon to be yours, Larry Merlo. Well, Larry, I appreciate you being on this show so much.

1:49.6

And you know what?

1:50.6

I was, I know, I've been looking at your career.

1:53.6

You became CEO nine years ago.

1:57.1

And back then, CVS, I think, had a little over $100 billion in revenue.

2:01.5

And today, it's $265 billion.

2:05.3

You now have over 300,000 employees and you're number five on the Fortune 500 list.

2:13.5

And to think, you started out as a pharmacist.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from David Novak Leadership, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of David Novak Leadership and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.