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The Amy Porterfield Show

#12: Getting Started with Mobile Marketing with Greg Hickman

The Amy Porterfield Show

Amy Porterfield

Marketing, Entrepreneurship, Business

4.9 • 5K Ratings

🗓️ 18 June 2013

⏱️ 39 minutes

🧾️ Download transcript

Summary

On this episode of the Online Marketing Made Easy Podcast, I interview Greg Hickman, one of the leading mobile marketing experts. Greg and I discuss how to get started with mobile marketing. If you're anything like me, you know that mobile marketing is important, so it's been on your mind, but hasn't made it to the top of your priority list. My guess is that after you hear what Greg has to say on the staggering stats on mobile usage, you'll want to make it a higher priority. The great thing is, after talking with Greg, I was pleasantly surprised at how easy -- and inexpensive -- it is to get started with mobile. In this episode, here’s what we’ll cover: What it means to be mobile friendly, and why that's important. How mobile marketing goes beyond optimizing your website. The meaning of "responsive design." The hierarchy of mobile users' needs The percentage of people who access Facebook, Twitter and YouTube on their mobile devices. Easy and inexpensive ways to get started with mobile marketing and how to determine which is the best option for you. How to make lead pages more mobile friendly Important things to keep in mind regarding mobile when sending email to your list How to create the best possible experience for people who visit your website. And so much more!

Transcript

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0:00.0

You're listening to the Online Marketing Made Easy Podcast episode number 12.

0:06.0

Welcome to the Online Marketing Made Easy Podcast. Business advice so easy,

0:11.2

you'll feel like you're cheating. And now your host, Amy Porterfield.

0:24.9

Welcome back to another edition of the Online Marketing Made Easy Podcast.

0:29.0

I'm Amy Porterfield and I wanted to personally thank you for listening today.

0:32.8

I know that there are a lot of amazing podcasts out there.

0:36.4

And the fact that you're listening to mine means the world to me. So again,

0:39.6

thank you so much for being here. And today we're going to be talking about mobile marketing.

0:44.9

I'm going to be interviewing Greg Hickman. Now Greg is one of the leading mobile marketing experts

0:51.0

and quite honestly and all around great guy. At the last blog world event in Vegas,

0:56.1

Greg and I had an impromptu chat in a crowded Starbucks and it lasted over an hour.

1:01.6

We talked shop the entire time and I instantly knew he was the real deal.

1:06.4

That's the one reason I love live events so much. You get the chance to dive into great

1:11.1

conversations with people that tend to be more personal and just richer conversations because

1:17.0

they're kind of in the real world. There's a difference for sure. Believe me, I live my life online

1:21.9

with my business. So I'm a big fan of online marketing and networking online. But there's

1:26.5

just something different about those real life experiences where you get to network with people

1:31.6

and really see their faces and those little nuances that you get to see in the real world.

1:36.4

So definitely if I could give you just one quick little tip here, totally off topic,

1:40.8

make sure you try to get to one to two live events each year.

1:45.2

Now if money's tight, start local. There's a lot of great local small meetups

1:49.6

in your community that you can go to. Kind of break out of your shell a little bit because I know

...

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