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Discover Your Talent–Do What You Love

1192. Switching Careers With an Entrepreneurial Spirit

Discover Your Talent–Do What You Love

Don Hutcheson

Education, Business, Self-improvement, Careers

5.0619 Ratings

🗓️ 21 October 2025

⏱️ 20 minutes

🧾️ Download transcript

Summary

Liz Chism has been an entrepreneur for over 11 years. She started out her entrepreneurial journey by starting a craft brewery with her husband and being the COO and Head Brewer. After that journey ended, she started Systems into Freedom where she is a business operations coach who strategizes with business about how to organize and streamline their operations so they can create freedom through their business.

Liz seamlessly fits coaching around helping her husband in his real estate business, running the house, raising their three children, and homeschooling.

"It wasn't until my husband and I decided to start a craft beer brewery that I found my passion for organizing, streamlining and strategizing how to go from point A to Point B in the fastest way possible.

"My husband and I fell in love with brewing, the science and the art mixture. And we fell in love with the community aspect that it brought, the ability to bring people together. What's interesting is that most people didn't think that I would be the brewer. They always put the male as the brewer and the female as the admin/marketing person. It turned out I had more talent for organizing and operations, repeating success and creating the recipes. In the end I was the brewer and did all the operations. My husband's talents were more of that CEO mentality, that visionary, and he handled the business side.

"We ran it for almost five years but ended up closing down in 2018 and filing bankruptcy in 2019. And that's actually when we pivoted. There's a lot of things about the brewery that we liked, but some aspects weren't a match for where we wanted to be and what we wanted to do with life. It was actually a moment where we could redesign our life however we wanted to.

"Based on what my husband and I learned while building the brewery, I started a coaching business called Systems into Freedom. It is designed to really help business owners put the systems in place so they will not get burned out. Those systems need to be incorporated into the culture of the business and leverage their employees to become leaders."

Transcript

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0:00.0

Hello, world. Welcome to discover your talent, do what you love. I'm your host, Don Hutchison.

0:16.7

Every Tuesday, I interview someone from around the world who's discovered their talents to do work they love to create a life of success, satisfaction, and freedom.

0:27.6

Today, I'm delighted to bring you our featured guest, Liz Chisholm.

0:31.9

Welcome, Liz.

0:32.8

Thanks for having me.

0:33.8

Liz, are you using your talents doing work that you love?

0:36.9

Finally.

0:38.0

Yes. Well, we get that answer a doing work that you love? Finally. Yes.

0:46.0

Well, we got the answer a lot. I'm so glad you are. Liz Chisholm has been an entrepreneur for over nine years.

0:56.3

She started out her entrepreneurial journey by starting a craft brewery with her husband and being the C-O.O. and head brewer. After that journey ended,

1:02.2

she moved into being a business operations coach where she gets to strategize with business owners on how to organize and streamline their operations so they can create freedom through their business.

1:08.1

She seamlessly fits coaching around helping her husband in his real

1:11.7

estate business, ruining the house, raising their three children and homeschooling.

1:17.1

An amazing life, Liz, we look forward to hearing all about it. Before we get started, take a

1:22.1

minute or so and tell our listeners around the world projects you're working on right now that

1:25.8

have you excited and motivated. Just a top line summary.

1:29.2

Yeah, right now I am actually just updating my program to really better help business owners

1:35.3

find what they do best and then to delegate the rest to their team and put systems in

1:41.7

a place so that they can live a life of freedom.

1:52.0

So it's kind of fun to continue to strategize in my own business about how to help other people get to the place where I'm at right now. Oh, that's wonderful.

1:53.0

Something like 35% of people in this country, Gallup's been studying this for, well, they've been around 60 years.

2:00.0

They've been studying the topic of employee engagement for 30 years, and 36% of people in this great country are actually

...

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