Me. Welcome to the You Are Not So Smart Podcast, episode 119. Oh, oh, oh, oh.

Oh, and you can be in a little. Oh, you know. This episode is a rebroadcast of an interview I did with Will's store several years ago in an episode just about belief.

Now that episode just about belief.

Now that episode is about an hour and a half long,

lots of segments.

I just pulled out this interview and I love this interview, I love this guest,

I love this author, I love Will Store.

He wrote a book called The Unersuadables in which he had

adventures he went and embedded himself with the groups of people and individuals who

believe things that most people don't believe and you'll hear all about it in a second.

New episodes are coming up soon. The next episode is actually going to be the fourth installment

of the Backfire Effect series, new stuff about the Backfire Effect I want you to hear about.

And I wanted you to hear Will Stour again because in an upcoming episode we're going to talk about

his latest book, Selfy, which is about narcissism and self-esteem and

our current culture of having to keep up with personal brands, whether or not you're famous

or you would like to be famous or you're just a person that you know is doing things and all your friends and family are going to keep up with them.

And he explores what that's doing to us as individuals, scientifically, our brains, our psychology, all that in an upcoming episode.

So without any more introduction, this is Will Stor talking about his book, The Unpersswayables. Well, you spend, in the book, you spent intimate time with young earth creationists holocaust deniers homeopaths

people who send people back through their past lives as other people and things like that and I think many people look at those

individuals and groups to which they belong as either being stupid or

ignorant or crazy or under the influence of some kind of manipulation and I don't think you agree

with that how do you see those sorts of people?

...