Are you a marketer facing a big challenge or a big opportunity?

Maybe you're moving to a big new job.

Well, you need the Mini MBA.

I'm Mark Ritson and I launched the Mini MBA to pack every little slice of valuable learning into a tiny amount of time.

It will give you all the tools, all the language, and all the confidence you need to tackle

any marketing challenge.

That's why we like to say in the MBA, major ROI.

This episode is sponsored by Cabrie Cream Egg.

Pete, did you know the way you eat a cream egg says everything about who you are?

Okay, so I just eat mine in one go. What does that tell me?

Okay, if you eat yours in one go, that means you're kind of a big deal.

I mean, like you're chomping it down, you're shoving it in.

That's quite a big deal thing to do.

I'm like a knock it on the top of the head then spoon it out. Yeah, of course you are. Well, look, you are a charismatic and inspiring leader,

able to mesmerise your listeners, apparently,

if you do your cream egg in one go.

In rock paper scissors, you always play rock.

Yeah, to be fair, that does sound pretty spot on.

Well, Peter actually means rock.

No, it does not.

It genuinely does.

Rock out. Okay, that's made it uncool. I bite off the top,

...