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Real Estate Rookie

118: Stop Scrolling, Start Posting: Social Media for Real Estate Investors

Real Estate Rookie

BiggerPockets

How To, Entrepreneurship, Business, Education, Investing

4.71.8K Ratings

🗓️ 2 October 2021

⏱️ 49 minutes

🧾️ Download transcript

Summary

Social media investors are becoming the new normal. Whether you’re on Instagram, Facebook, TikTok, Clubhouse, or Twitter you can find successful entrepreneurs giving tips on real estate, stock trading, or investing in general. So, as an aspiring real estate investor, it would only make sense for you to use these platforms to lock down more deals, find more partners, and maybe even entice some private investors. Katie Brinkley from Next Step Social Communications is a master of optimizing social media posts for her clients. As a real estate investor herself, she understands why it’s so crucial to not only post consistently, but with the highest possible quality content. She also encourages investors on social media to start engaging with their customers, allowing relationships to grow organically. Even if you’re just getting started in real estate investing or if you haven’t even got a deal under your belt, it can be a phenomenal future-proofing strategy to get your social media profile started now!  In This Episode We Cover The benefit of using social media as an investor What platforms work best for real estate and which to avoid Planning out a content strategy for maximum engagement with your followers How to automate your posts, interactions, and more  The rise of video-only platforms like TikTok and who should use them Sharing your struggles, wins, and client stories with the world And So Much More! Links from the show Real Estate Rookie Youtube Channel Ashley's Instagram Tony's Instagram Real Estate Rookie FaceBook Group Myspace Linkedin Facebook Twitter Clubhouse Instagram Loomly Tiktok Gary Vaynerchuk's Website InShOt Check the full show notes here: https://www.biggerpockets.com/rookie118 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

This is Real Estate Rookie, episode 118.

0:07.2

Everybody thinks that I need to be on Facebook, YouTube, everywhere,

0:10.8

and when you're everywhere, then it becomes all consuming.

0:15.6

So, focus in on where your ideal client or your ideal partners that you want to work with are hanging out.

0:22.0

My name is Ashley Carr and today, apparently I am your host for the intro.

0:30.9

Tony and I recorded an awesome social media episode for this week's Rookie Reply with Katie

0:37.8

Brinkley and we learned all things social media. But as soon as the episode ended,

0:43.6

Tony ran so that he could go eat before our next recording and left me to do the intro,

0:48.8

I suppose alone. So, it's Ashley Carr, takeover day for the intro. But really, we have an

0:57.1

awesome, awesome episode. Katie talks about why it's important to have social media.

1:02.4

What are the opportunities out there as a real estate investor for creating your social media

1:08.0

accounts? So, make sure you guys listen all the way through. I think there's a lot of value

1:13.0

at the end of the episode too. And then make sure you guys start your social media account.

1:17.9

If you haven't already for real estate investing and this is not for customers, even if you're

1:23.7

you're just looking to network or you're looking to find private money or you are looking for a

1:30.0

partner, there's so many different social media accounts out there and Katie also breaks down

1:35.3

which ones are beneficial compared to what you actually want to do and what you want from social

1:40.8

media. And then we do talk a little bit about how to avoid being a big consumer on social media

1:47.6

and getting sucked into it and spending hours and hours of day on social media. Before we get to

1:53.6

the episode, let's hear a word from our show sponsor. Our current interest rates making you depressed

1:59.4

about cash flow. What if it didn't have to be that way? Rinse to retirement has 2.99%

2:05.6

seller financing available on turnkey properties. You heard that right. That's a seller financed

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