118. Jurassic Park, but for Perfume (w/ Future Society Founder Jasmina Aganovic)
Perfume Room
Emma Vernon
4.9 • 618 Ratings
🗓️ 14 November 2023
⏱️ 54 minutes
🧾️ Download transcript
Summary
You know naturals; you know synthetics; but do you know *bio-engineered materials?* Through her biotech fragrance brand, Future Society, Jasmina Aganovic (Founder & CEO) is resurrecting extinct smells through DNA sequencing, and introducing this novel 3rd category of fragrance materials into the conversation.
FRAGS MENTIONED:
MAISON d’ETTO: Rotano, Noisette, Canaan; Robert Piguet Fracas, Giorgio Beverly Hills, Mugler Alien, MAISON d’ETTO Macanudo, Future Society: Solar Canopy, Floating Forest, Haunted Rose, Grassland Opera; Flamingo Estate Roma Heirloom Tomato
FOLLOW: @futuresociety
GET SMELL CLUB TIX: https://shorturl.at/bioTZ
(*Future Society fragrances were gifted in PR.)
Transcript
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| 0:00.0 | Welcome to the perfume room. My scent of the day today is Ratano from Maisondetto, and Ratano is a goddamn masterpiece from Carlos Benaim. Now, you all know that I had the founder, |
| 0:21.3 | Brianna, on the podcast a few weeks ago, and obviously we discussed her fragrances, |
| 0:26.0 | but we were hearing from Brianna, so I didn't launch too deep into my own personal thoughts. |
| 0:32.1 | So let me do that right now. When I tell you that this brand is easily one of my favorites |
| 0:37.2 | I have ever encountered, and it is because every single scent in the collection is a hit. |
| 0:42.3 | None feel like an afterthought. |
| 0:43.6 | They are all so intentional and thoughtful, and they all have signature scent qualities. |
| 0:49.0 | As in if you were like, I am going to buy one perfume in 2024 and I'm going to wear that perfume every day. I would |
| 0:55.0 | easily recommend a Maison d'etto scent. So let's get back to the one that I am wearing today, |
| 1:00.5 | Rotano, which if you remember in that episode, is the one with a stallion accord, an actual |
| 1:06.0 | horse note molecule in the fragrance. And it is also the one that Brianna said was the least |
| 1:11.1 | popular seller, but had the most diehard fans. And I get why. Okay, Ratano is certainly not for |
| 1:17.1 | everyone, but if it is for you, you ride for Ratano. And you know what? I ride for Rotano. Here's my |
| 1:23.6 | analogy for this fragrance. So I'm thinking back to the time that someone wants to ask me about dupe brands, brands |
| 1:29.4 | like oil perfumery or alt versus how they compare to the fragrances that they are duping. |
| 1:35.2 | And what I said was, if one person is wearing the dupe fragrance and the other person is wearing |
| 1:40.1 | the original and they both walk by you quickly, the siage might seem similar. But if you |
| 1:45.8 | stop and actually smell both of these fragrances on someone's skin, the dupe one will always feel |
| 1:52.7 | compressed. It feels like a zip file of all of the beautiful nuances that you'll get in the |
| 1:58.4 | original. Because to me, a well-crafted fragrance |
| 2:00.8 | should perform like a musical ensemble. The notes like instruments work together to create harmony, |
| 2:06.2 | but you can close your eyes and listen for each specific instrument and still hear it. |
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