You need to be open-minded to your customers and what they want while at the same time sticking

to your values and your vision for your brand. We want people when they see our brand to know,

this is my brand. Like this is me. I resonate with this. Like this is me all day. I'm buying

all their stuff. The stronger your brand connection can be with your ideal customers, the more you're going

to be protected against competition.

What's up guys? You're listening to another episode of Selling on Amazon with Andy Isome.

In this episode, we're going to talk about how your brand and products evolve over time.

Now, what sparked my idea for this podcast episode was actually a very, very insightful question

that got asked by one of my coaching program

students. One of my students in my coaching program, Maggie, she emailed me the question about

our brand and asked, how has your brand changed or evolved over time through, you know, social media, advertising, or customers.

And that was an extremely insightful question. And it sparked my idea for, and obviously I wrote

back an answer to her, but it sparked an idea for, hey, this would be a great episode for the

podcast listeners as well. because I think it's

something that's super important and something that may be overlooked by people as they're

launching their products and trying to scale and grow their Amazon businesses.

Before we really dive into the nuts and bolts, though, of this episode, I do want to throw out a few shoutouts.

Specifically today, I want to give some shoutouts to some people over on Instagram who have been DMing me.

So a lot of you guys have been DMing me as of late with great feedback about the podcast.

So I just want to give a shout out to Ben Morningstar

Hacenta, Jay Hall, Jonas, Hannah Treadway, mixed by Matt. Thank you guys so much for your kind

messages about the podcast over on my Instagram account. And I know many others of you have messaged

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