Hi, this is Greg Keltstrom, welcome to the Agile World podcast, where we discuss customer

experience, employee experience, and transformation in an Agile age.

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To read more about the topics discussed on this show, you can go to my website at theagile.world

and read my latest articles or get a copy of my latest book, The Center of Experience,

a blueprint for creating an experienced led organization, now available on Amazon and

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Hi, this is Greg Keltstrom, welcome to the Agile World podcast.

Today I'm going to talk about one of the properties of the Center of Experience.

In my latest book, The Center of Experience, I talk about several aspects of what it takes

for an organization to set up a center of excellence around the practice of both customer

and employee experience.

I refer to this as The Center of Experience.

Today we're going to talk about brand.

That's one of the six primary components in the Center of Experience.

Seth Goedan said, brand is the set of expectations, memories, stories, and relationships

that taken together account for a consumer's decision to choose one product or service

over another.

Certainly, there's lots of definitions of brands from many, many experts out there.

I wrote a whole book about branding called The Agile Brand and talked about how brands

...