What's up? Welcome to Side Esel School. It's your host, Chris Gillibow. Got a question

from a listener today. This question aligns well with both this week and last week's

classroom focus. Now last week was all about the MVP of MVP's minimum viable product.

In other words, how can you create something really simple? How can we get that going? Make

sure you're moving forward with the nuts and bolts, logistics, etc. And this week was

all about finding time to work on your hustle to very important topics. Well, as I said,

this question aligns well. Our side hustle today is wondering whether he should work with

a fulfillment center for his first private label product or do it all himself. Now, of

course, there are pros and cons to each approach, no universal answer. But in his case, what's

best for him and how would you make a similar decision? Should I distribute a private label

product myself or not? That's what we're going to talk about in this episode.

Hey Chris, this is Chad from Rockledge, Florida. I love the show and I think I've pretty

much taken it about every episode to date. The problem with that is all I do is listen

to you and I take no action. So this year, 2020, I'm changing all that. So here's my question.

This is the best way for a small private label product idea to start with packaging and

distribution logistics for their product. A first order will require about 500 units,

but I'm stuck on making decision. Should I attempt to bring those all home and distribute

from my house or jump right into a fulfillment center? I see positives and negatives to both

starting off. Bringing in a fulfillment center into the picture adds a lot of additional

research, decision-making and costs for an unproven brand. But it obviously saved me personally

a bunch of time. I work construction, putting in 50 to 60 hours a week, so time has always

been my excuse. Any suggestions on how to help me push through my indecision? Thanks

...