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Welcome to a brand new week.

This is Chris Gillibault, your host of Side Usal School.

Every week we begin with an episode called Classroom, where from January through December

we're looking topically at the entire lifespan, the growth process of starting a side hustle

from ideas to action, ideas to income, we could say.

Now in recent Classroom episodes we have looked at different side hustle ideas, where they

come from categories of different ideas, how to decide between competing ideas and so

on.

We looked at the three elements of every compelling offer.

Those elements would be a promise, a pitch and a price.

And we examined the difference between what people say they want and what they really want.

Really critical to understand that.

Last week we went back to nuts and bolts in asking what is your basic product or service,

your minimum viable product.

...