Hey there, welcome back to Silent Sales Machine Radio. I've got a short episode for you today,

but a very powerful, simple lesson that I think benefits all of us. It's something I'm

constantly working on. In fact, I've come up with a unique name for it. I call it

disciplined distractibility, which sounds like a big fancy unnecessary

term, I know, but it's something I've actually written about in the past and I practice it

in my day-to-day disciplines. And here's the premise. It's so easy for us to fall into routines.

I mean, we are creatures of habit, right? Like those of us who go to church, we like to go sit in the same spot. When we get dressed in the morning, if you've never paid attention to this, we typically do it in the same order. Left sock, right sock. Pants go on left foot first, then the right foot. Like we do it, you know, in the same methodical we're creatures of habit.

And in business, that can be great when it comes to discipline, but it can also be very bad

if it keeps you from noticing the incredible things that are going on all around you.

So yes, be disciplined, but always be ready to pause and think and consider what's going

on around you that represents a huge opportunity. That's why I'm such a fan of having a huge team

because the odds of some of us noticing what's going on while the others of us missed it is big.

And you can take some time when you need it. You're not just pounding and pounding and plowing through day after day,

hitting it, doing the same thing. That's a recipe for burnout. Some people call it hustle.

And I know hustle gets used in the right way and in the wrong way. It's not a word that I use a

whole lot in association with business success, except when you're starting that initial first

intense period of focused effort. Yeah, there's some hustle element there. But you can very easily

just hustle your way into a job that relies on you. And when you take a break, the whole

thing falls apart or you get burnt out or the relationships around you suffer. There's all kinds of

bad things that can come with that model of just pounding away day after day with the exact same

approach doing it, what's got to be done every day the whole time to make the donuts thing

for those of you who remember that commercial okay so here's an illustration that i saw recently

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