#117: Michelle Norris
The Primal Kitchen Podcast
Mark Sisson & Morgan Zanotti
4.4 • 717 Ratings
🗓️ 26 April 2016
⏱️ 26 minutes
🧾️ Download transcript
Summary
Today Mark sits down with Michelle Norris, CEO and Managing
Event Coordinator of Paleo
f(x)™. Years ago, while waiting to depart the inaugural
Ancestral Health Symposium and head back to their hometown of
Austin, Texas, Michelle wondered aloud how in the world she and
Keith would be able to distill all they'd absorbed into usable
parcels for the everyday clients they worked with. Then and there,
the seeds for their own all-encompassing “paleo party” were
planted. Michelle was then, and is now, the driving force behind
the Paleo f(x)™ enterprise. To say she is passionate about this
movement is a major understatement. She lives and breathes Paleo
f(x)™, and is adamant about bringing Paleo—the diet, the lifestyle
and the community engagement—to the masses. Never underestimate a
determined woman with a dream to change the world. And with
Michelle at the helm, Paleo f(x)™ is poised to do just that.
Michelle is also a Founding Partner of ID Life, a new health &
wellness company that is poised to revolutionize the industry, and
is Executive Chef, owner and founder of Instinct Catering.
This episode is brought to you by Safe Catch Elite—the lowest
mercury tuna of any brand. Safe Catch is the only brand that tests
every fish and is paleo certified. For tuna with amazing purity and
amazing taste, go to Safecatch.com/primal and receive
20% off your order!
Transcript
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| 0:00.0 | This episode is brought to you by SafeCatch Elite, the lowest mercury tuna of any brand. |
| 0:07.3 | SafeCatch is the only brand that tests every fish and is paleo certified. |
| 0:11.5 | SafeCatchELEET averages four times less mercury than even wild planet tuna. |
| 0:15.8 | For tuna with amazing purity and amazing taste, go to safecatch.com slash primal and receive 20% off your first order. |
| 0:25.0 | Welcome to the Primal Blueprint Podcast, featuring fresh and lively commentary on all things Primal, |
| 0:31.5 | including Q&A sessions with Primal Blueprint founder Mark Sisson, special guest interviews hosted by Mark Sisson, and conversations |
| 0:40.3 | with Primal Blueprint authors and other health and fitness experts. The show is presented by Primal Master Formula, |
| 0:47.3 | the world's most potent multivitamin, mineral, antioxidant, and anti-aging supplement, available |
| 0:53.3 | at Primalbl blueprint.com. |
| 0:56.1 | Past episodes are available for download or to review written summaries at blog.primalblueprint.com. |
| 1:04.1 | And now here's your host, Mark Sisson. |
| 1:08.3 | Welcome to the Primal Blueprint Podcast, everyone. |
| 1:10.9 | I'm your host, Mark Sisson, coming to you from the podcast studios in beautiful |
| 1:14.4 | Malibu, California, where life is always awesome. |
| 1:18.0 | Today we're going to talk with my good friend, Michelle Norris, CEO and managing event |
| 1:22.8 | coordinator, also known as the Grand Puba Boss Ladyhead Honcho of Paleo FX. |
| 1:29.2 | Now here's her story. |
| 1:30.8 | On an LAX runway waiting to depart the inaugural ancestral health symposium, where I attended, |
| 1:37.7 | and head back to their hometown of Austin, Texas. |
| 1:40.1 | Michelle wondered aloud how in the world she and her husband Keith would be able to distill all that they had absorbed into usable parcels for the everyday clients they worked with. |
| 1:50.9 | Then and there, the seeds for the first PaleoFX event were planted. |
| 1:56.4 | Michelle was then and is now the driving force behind the Paleo FX enterprise. |
... |
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