meta_pixel
Tapesearch Logo
Log in
SaaS Interviews with CEOs, Startups, Founders

1167 How FloQast Grew 300% YoY to $8m ARR Selling to Accounting Teams

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 4 October 2018

⏱️ 22 minutes

🧾️ Download transcript

Summary

Mike is the co-founder and CEO of FloQast. Prior to that, he was the fifth accountant hired at Cornerstone OnDemand to help prepare for their IPO. Mike began his career in audit at Ernst & Young in Los Angeles. He holds a Bachelor's in Accounting from Syracuse University.

Transcript

Click on a timestamp to play from that location

0:00.0

Founder of Flowcast back in 2012. Go figure it out. You'll make it happen. They're doing really,

0:04.2

really well. Scaling 300% you over year with the trailing 12 months from about 3 million in AR to

0:08.2

somewhere around 8 million in AR today. That comes from serving over 400 teams of accountants about 10 per team.

0:13.9

Again, helping them with, you know, closing out the books, reconciliation, things like that.

0:17.9

They're spending on average 16 grand to acquire these customers, getting it back quickly.

0:21.4

He focuses more on dollar to acquire a new, sorry, money to acquire a new dollar of AR,

0:26.4

and he's happy to spend a dollar to $1.50 on that if it's annual up front.

0:29.7

They're scaling quickly $33 million raised with their team of 95 on the West Coast.

0:34.3

This is the top entrepreneurs podcast where founders share how they started their companies and

0:40.5

got filthy rich or crash and burn.

0:45.4

Each episode features revenue numbers, customer counts, and other insider information that

0:51.8

creates business news headlines. We went from a couple of hundred

0:56.2

thousand dollars to two point seven million. I had no money when I started the company. It was

1:00.4

$160 million, which is the size of any IPOs. We're a bit strapped. We have like 22,000

1:06.2

customers. With over five million downloads in a very short amount of time, major outlets like

1:13.5

Inc are calling us the fastest growing business show on iTunes. I'm your host, Nathan Latka,

1:19.5

and here's today's episode. Hello, everyone. My guest today is Mike Whitmire. He's the co-founder

1:25.9

and CEO of a company called Flowcast. Prior to that,

1:28.4

he was the fifth accountant hired at Cornerstone on Demand to help prepare for their IPO.

1:33.2

He began his career in audit at Ernst & Young in L.A., and he holds a bachelor's in accounting from

1:37.6

Syracuse University. Mike, are you ready to take us to the top?

1:41.3

Yes, I am. You seem pretty hip and cool to be in anything related to accounting.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Nathan Latka, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Nathan Latka and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.