#1165: Reading between the Keepa lines: What the chart isn't showing you
Silent Sales Machine Radio
Jim Cockrum
4.8 • 811 Ratings
🗓️ 20 May 2026
⏱️ 35 minutes
🧾️ Download transcript
Summary
Three coaching calls in one week. Three different sellers. Same problem - they were all passing on ASINs because of what Keepa wasn't showing them. In this episode, Brian and Robin Joy unpack the blind spots hiding in plain sight on every Keepa chart: the "dead" listing that's actually just chronically out of stock, the buy box price that changes depending on which region you're standing in, and the sales that happen at prices Keepa never even logs. The old signals, rank drops, offer counts, the national buy box, trained an entire generation of resellers to read the chart one way. Amazon changed the building. Keepa is still one window.
This episode is about learning to walk around to the other side.
Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "What is the inform act and how scary is it? (HINT: It's not scary)" Use coupon code "MISTAKE" to get your first month of services for only $1 with Jeff and his team!
Watch this video on our YouTube channel here: https://youtu.be/sdkDTsCD5IA
Show note LINKS:
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ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!
SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.
TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in the world!
SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit SilentJim.com/free11
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Transcript
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| 0:00.0 | Welcome back to Silence Sales Machine Radio. |
| 0:03.9 | We are the official Olsons. |
| 0:05.3 | I'm Brian. |
| 0:05.9 | And I'm Robin Joy. |
| 0:06.9 | And this is Coach's Corner. |
| 0:08.4 | Hey, everybody. |
| 0:09.2 | Hey, how's going? |
| 0:10.0 | It's going well. |
| 0:11.1 | I have a question for you, Brian. |
| 0:12.7 | Okay. |
| 0:13.9 | You've been a PC man all your life, right? |
| 0:18.5 | So what all of a sudden made you buy a Mac? And it is a kick butt Mac too. Like, |
| 0:25.7 | you're that big old mama. I thought it was good. And I was talking with someone today who says |
| 0:30.2 | they got like almost three times the amount of RAM that I do. Yeah. Wow, you were tucked down |
| 0:36.1 | from that. I know, right? Okay. All right? I could have gone higher on that, but... |
| 0:40.8 | So you got to tell me, you know, maybe everybody remembers commercial, are you a Mac or are you PC? You would have sworn you were a PC for many, many years? Why would you go from Microsoft to Apple? |
| 0:52.6 | Well, here's the truth. Microsoft has made a living |
| 0:55.6 | for me for as long as I've been a professional. True. Right? Making a paycheck. And it was either |
| 1:03.8 | started on the, you know, started on the PC. I learned all the very first computer I learned on |
| 1:08.0 | was the Apple 2E. So it's not like I didn't have, but it was a whole different thing. |
| 1:12.8 | There was no such thing as a... |
| 1:14.1 | Those were in the days. |
... |
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