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The Kelly Roach Show

1161. The New Era of Online Business: Trust Building Offers and Unlocking REAL Freedom with Julie Ciardi

The Kelly Roach Show

Kelly Roach

Entrepreneurship, Business

4.9 • 964 Ratings

🗓️ 21 August 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Kelly Roach Show, Kelly welcomes back longtime client, friend, and powerhouse entrepreneur Julie Ciardi. Together, they dive into the Trust-Building Offer model and how it's transforming the online business landscape.

Julie shares her journey from IBM VP to online entrepreneur, the struggles she faced before finding success with live launching, and how the new trust-building model has skyrocketed her results while giving her more freedom than ever.

If you've been feeling stuck with old strategies that no longer work, or you're ready to discover a model that scales sustainably without sacrificing integrity, fulfillment, or freedom, this conversation is a must-listen.

You'll learn:

  • How Julie went from leaving a 20-year corporate career to creating a $1.4M business in 18 months

  • Why so many entrepreneurs build businesses they don't actually love—and how to avoid it

  • The game-changing impact of the Trust-Building Offer and how it complements live launching

  • How to create offers that consistently sell while giving your clients transformational results

  • Why the online business world is entering a new era—and what you need to do to adapt

Timestamps

  • 0:00 – 4:25 | Kelly introduces Julie and their history working together

  • 4:26 – 11:20 | Julie's leap from IBM VP to entrepreneur, and the struggles that almost cost her marriage and dream

  • 11:21 – 18:45 | The breakthrough: how live launching led to $1.4M in 18 months

  • 18:46 – 28:00 | Why timeless business principles matter more than ever in today's market

  • 28:01 – 36:40 | The rise of the Trust-Building Offer—why it works and how Julie implemented it

  • 36:41 – 47:50 | Human Design, finding your voice, and building a business aligned to your strengths

  • 47:51 – 59:00 | The new era of online business: from saturated funnels to building trust and community

  • 59:01 – 1:10:00 | Julie's success with her membership, how upsells are happening naturally, and why this creates freedom

  • 1:10:01 – 1:18:30 | The economic reality most gurus aren't addressing—and the massive pent-up demand waiting in your audience

  • 1:18:31 – end | Kelly and Julie's final thoughts on embracing the transition and thriving in this new business model

Resources:

Transcript

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0:00.0

Welcome to the Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less

0:11.4

business and leadership lessons to help you build a sustainable business that scales.

0:17.3

Lead with integrity and create a lasting legacy. I'm Kelly Roach, former NFL cheerleader and Fortune 500

0:24.8

executive turned eight-figure entrepreneur. Let's get started. Welcome back. This is the Kelly Roach show.

0:31.4

And today I am all smiles because I have one of my favorite humans on the planet on the show today.

0:37.0

Julie Sarty is here with us today. Hey, Julie. Hi, Kelly. I am so excited to be here. I'm so happy to have you here. So Julie and I actually connected, what, five years ago? Five and a half. Okay. I thought it was between five and six. Okay. five and a half years ago, and we had an instant

0:54.9

connection. Both her and I came from high-level leadership in the Fortune 500 world. We led,

1:00.5

you know, organizations and teams and all of those things. And we actually connected back in the

1:06.2

day, Julie came in and started live launching and just had this like incredible success and was one of our

1:12.9

stars.

1:14.4

And it's it's been this fun ride because Julie's been impacting people all around the globe,

1:19.0

which we're going to talk about in just a second, what Julie does and how she helps people.

1:23.0

But now we're having the opportunity to like do this new era together again, this time still live launching.

1:32.5

We're both still live launching, of course.

1:34.5

But now Julie took this concept of the trust building offer that we've been teaching.

1:40.1

And her and her team have literally implemented every single element of what we teach, and they are blowing it up.

1:49.0

And I'm so excited to have Julie here today because I really want all of our listeners to see and know and to have an example of what this process can look like for you when you embrace it. Obviously,

2:02.6

I've been recording so many episodes of the podcast recently about this topic because I think

2:08.9

this is going to be bigger actually than even the live launch was because it's so simple.

2:15.5

It's so accessible. and it feeds into the

2:18.9

back end offer. So before we get into any of that, Julie, let's tell everybody a little bit

2:24.0

about you, about your story, about your business, and how we got here. I would love to because

...

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