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SaaS Interviews with CEOs, Startups, Founders

1161 How 4m Freemium Users Power Enterprise Content Offering at Scoop.it

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 28 September 2018

⏱️ 23 minutes

🧾️ Download transcript

Summary

Co-founder & CEO of Scoop.it, a SaaS platform that helps marketers publish content using data science. Entrepreneur since 2000: Musiwave (first mobile music platform, acquired by Microsoft), Goojet (pre-iPhone mobile widget platform). Startup advisor and investor: Tedemis (email retargeting, acquired by Criteo), The Refiners, Impact (cross-border accelerators in San Francisco).

Transcript

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0:00.0

He founded Scoopit back in 2011. They pivoted around and some different ideas.

0:03.7

Raised 13 million bucks to build us. It's really content and content at scale.

0:07.7

They'll help you surface what's working. They use their free user base of about 4 million folks

0:11.8

to help train their machine, which fuels their B2B enterprise business where they've signed

0:16.3

up about, oh, what do you say? About 250 customers paying on average 10 grand per year.

0:21.0

So about 200, 220 grand ish per month just in that revenue stream makes about 70% of their total

0:26.2

revenue.

0:26.9

Churn right now he's not proud of.

0:28.1

They're working on getting that lower.

0:29.3

The economics are looking good in their enterprise cohort, spending about seven grand

0:32.1

on CAAC for a payback period of under 12 months.

0:36.3

Again, lifetime buy on these guys around 50 grand.

0:40.1

This is the top entrepreneurs podcast where founders share how they started their companies and got

0:46.8

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other insider information

0:57.3

that creates business news headlines. We went from a couple hundred thousand dollars to

1:03.0

$2.7 million. I had no money when I started the company. It was $160 million, which is the size

1:08.3

of any IPOs. We're a bit strapped. We have like 22,000 customers.

1:14.3

With over 5 million downloads in a very short amount of time,

1:18.6

major outlets like Inc are calling us the fastest growing business show on iTunes.

1:23.5

I'm your host, Nathan Latka, and here's today's episode.

1:28.6

Hello, everyone. My guest today is Gihom DeCougas. He is the CEO of Scoop. It, a SaaS

1:34.9

platform that helps marketers publish content using data science. He's been entrepreneur since

...

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