116. Marketing Messages with Integrity

Discover Your Talent–Do What You Love

Don Hutcheson

Entrepreneur, Turningpoints, Self-improvement, Careers, Business, Career, Education, Inspirational, Inspiring, Entrepreneurs

5 • 618 Ratings

🗓️ 12 October 2015

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Lisa Manyon created a 3-step marketing and copywriting model for messages with integrity: challenge, solution, invitation. Recipient of the People's Choice Award at the 29th California Women's Conference and creator of training for small business development centers. “Not everyone shares all the pieces of the online marketing puzzle. Sometimes people are only selling pieces of the dream, selling hope. I bust through all that and let people know what the truth of the matter is. I understand that for true success I have to stand by my brand promise.”

Transcript

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0:00.0	Hello, world.
0:11.0	Welcome to discover your talent, do what you love, number 116.
0:16.0	I'm creator and host, Don Hutchison.
0:19.0	Every day I interview someone from around the world who has discovered her talents to do work she loves to create a life of success, satisfaction, and freedom.
0:29.2	Today, I'm delighted to bring you our featured guest, Lisa Mannion.
0:33.2	Welcome, Lisa.
0:34.4	Thank you, Don.
0:35.3	I'm delighted to be here.
0:36.6	Thank you.
0:38.8	Lisa, are you using your talents doing work that you love? Absolutely every day. Perfect. We want to hear the whole story.
0:45.6	Lisa Mannion is the business marketing architect and creator of the new marketing and copywriting
0:51.7	model for success, a simple three-step challenge solution
0:56.0	invitation formula to create marketing messages with integrity as featured in Inc. Magazine
1:01.8	and number one bestselling books, Wonder Woman, and Engage. Lisa, reverse engineers your
1:07.9	most powerful solution into profitable revenue streams,
1:11.9	known to produce a million dollar results.
1:14.5	Recipient of the People's Choice Award
1:16.4	at the 29th California Women's Conference,
1:19.2	Lisa has created training for small business development centers
1:22.3	and is available for speaking engagements.
1:24.9	Lisa, that's a quick summary of your very fascinating career up to date.
1:28.8	So take it away for a few minutes and tell us what you're engaged in now that has you
	...

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