#116: How to Boost Your Sales (Without Being a Pushy Salesperson)
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 20 March 2023
⏱️ 25 minutes
🧾️ Download transcript
Summary
Great news for all small business owners out there! "How to Grow Your Small Business" is now available and it's filled with practical tips and strategies to help you take your business to the next level.
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Research shows that 97% of people distrust salespeople. Why? Because most salespeople try to talk people into buying their product regardless of whether or not the customer needs it. But good and honest salespeople know this: sales isn't about convincing people to buy your product. It's about inviting your customer into a story where their problem gets solved.
Join us for part four of our seven-part series based on Donald Miller's new book "How to Grow Your Small Business." In this episode, Don walks through a 5-part SalesScript you can use to close more sales by positioning your product as the solution to your customer's problem. Make sure to follow along and complete your FREE SalesScript at SmallBusinessFlightPlan.com so by the end of this episode you'll have the 5 key talking points you need to close more deals without coming across as a pushy salesperson.
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ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS": GrowYourSmallBusiness.com
SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast
FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
Transcript
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| 0:00.0 | Today we're going to talk about sales. |
| 0:02.5 | Did you hear that? |
| 0:03.5 | Sales. |
| 0:04.6 | Bottom line, I don't think most sales training |
| 0:11.2 | is actually very effective. |
| 0:13.1 | The big problem with most sales training |
| 0:15.8 | is that only about 30% of the sales team |
| 0:18.8 | actually adopts the framework or adopts the techniques. |
| 0:22.6 | 70% just keep doing what they were already doing. |
| 0:26.0 | It's all about how to guide a customer through a conversation |
| 0:29.6 | that causes them to realize they need your product or service. |
| 0:34.1 | In this series on how to grow your small business |
| 0:36.8 | based on my book, How to Grow Your Small Business, |
| 0:39.0 | today we're going to deal with sales. |
| 0:41.0 | But let me be honest with you from the start. |
| 0:43.6 | It's a Trojan horse. |
| 0:44.8 | It's trickery. |
| 0:45.6 | I'm going to trickery you right now |
| 0:47.7 | into being a really good sales representative |
| 0:50.6 | if you hate selling. |
| 0:52.0 | If you're a small business owner, |
| 0:53.3 | you don't have a sales team, |
... |
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