Hey everybody, welcome to How Leaders Lead, where every week you get to listen in while I interview some of the very best leaders in the world.

I break down the key learning so that by the end of the episode, you'll have something simple you can apply as you develop into a better leader.

That's what this podcast is all about.

Today I'm talking with Tyler, Tony, and Kobe Cotton,

two of the five dudes who created Dude Perfect.

They have racked up over 15 billion views on YouTube.

Yes, that's Billions with a B,

and they have built an incredible business with live shows, merchandise,

and so much more. But behind all the trick shots and stereotype videos, believe me,

Dude Perfect is a brand that's for real and a fast-growing company. These five friends have been

partners for 13 years and in a space where attention tends to be pretty fleeting, that's some

serious longevity. What I love is how they prioritize quality above quantity. They're really selective

whenever they vet content ideas and sponsorship opportunities. And that's helped them build a brand

that people truly trust and keep coming back to. If you wanna build something that lasts, then keep listening, because boy, you are going to learn a ton. So here's my conversation with my good friends, and soon to be yours, Ty and Kobe from Dude Perfect.

One thing we have in common, and you might be surprised to learn this, is that we all had the opportunity to throw out the first pitch at Wrigley Field.

Okay.

Wow. That was so much fun for me, but you didn't just get to throw out the first pitch at Wrigley Field. Okay. Wow.

That was so much fun for me, but you didn't just get to throw out the first pitch.

You took batting practice.

You put your heads inside the scoreboard, and then you challenged All-Star Chris Bryant

to go get on the go-cart on the warning track.

And you do this kind of fun stuff at other big time events like the Super Bowl.

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