The term personal brand has become such a buzzword these days, but the fact remains that the ability to accurately reflect who you are to the world has become more important than it ever has.

Whether you're starting a new business or interviewing for a job, maybe you're vying for a job promotion or you're in the dating scene, understanding personal branding will go a long way towards helping you get exactly what you want.

My guest today, Colby K talks with us about setting yourself apart, the core elements to be aware of, where to start when it comes to building your platform and how to create a strong personal brand.

You're a man of action. You live life to the fullest, embrace your fears, and boldly charge your own path. When life knocks you down, you get back up one more time, every time. You are not easily deterred, defeated, rugged, resilient, strong.

This is your life. This is who you are. This is who you will become. At the end of the day, and after all is said and done, you can call yourself a man.

Guys, what is going on today? My name is Ryan Mickler, and I am the host and the founder of the Order of Man Podcast.

If you are not familiar with what we do here on the Order of Man Podcast, our goal is to introduce you to the world's most successful men when it comes to business and relationships, fitness, mindset,

and just about any other area important to you as a man. Last week, however, we actually had a woman come on the show and talk with us about her perspective on relationships and keeping that fire alive, which guys after 13 years of marriage and four children of my own, I know it can be a challenge at times.

Make sure you check out that show from last week, and while you're there, make sure you subscribe so you never miss an episode that we put out each and every week.

Also, let me give you a couple of quick resources that you are going to want to know about before I get into my conversation with Colby today. First, we have got our first ever Order of Man meetup that's happening August 12, 2017 in Kansas City.

I'm going to be there. My guest, Steven Mansfield, who a lot of you guys are familiar with is going to be there. We're hosting the first ever live Order of Man podcast. You're going to be part of that.

And we're having some breakout sessions available for every man that comes along with an option of hitting the shooting range with me or getting some self-defense training. It's going to be awesome event.

So come out, spend the day with me, Steven Mansfield, some other of the Order of Man members, and reserve your spot to do that at Order of Man.com slash event.

And second, and I'm only going to touch on this briefly because I'm going to tell you a little bit more about it during our break. Take a minute to check out our exclusive brotherhood. This is called the Iron Council.

We've just implemented a new program that's going to teach you the tools, give you the guidance and show you a new system for operating in your life at maximum potential. And if you're listening to this show, I know that you're always on the lookout for becoming more effective and efficient as a man.

You can do that at Order of Man.com slash Iron Council. Guys, I am stoked to introduce you to a personal friend of mine, Mr. Colby K.

He is the founder of Healthy Prime Eight among other businesses. But more importantly, the man knows how to market himself in a way that get people to listen. So when Colby invited me to speak at his event coming up on June 24th and 25th, it's called the meltdown in the desert.

I was honored that he would even think of and consider me in addition to running multiple businesses. He is an expert when it comes to networking when it comes to connecting with the world's most sought after social media influencers like Gary Vaynerchuk and others.

Today, he's here to talk about why you and I should focus on personal branding and how to make that work.

Colby, what is up, brother? Glad you joined us today.

My man, what is going on?

Not much. This has been a long time and the work hasn't it?

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