Building an upsell machine in your business is going to be the number one thing that makes selling

super easy, fun, predictable, and consistent. Because they are following what we are teaching them,

they're building a back end upm the shop upsell machine and they're moving them into 10k, 20k, 30k

offers in a matter of days and they're doing

it in quantity. Accelerator offers are going to take people that already know you like you,

trust you, and make them an offer that they'll say yes to in an instant so you can make a lot

of cash very quickly. And so I do want to, of course, emphasize the importance and the critical nature

of making sure that you have a laser beam focus on helping customers to get real results right

away. Building an upsell machine in your business is going to be the number one thing

that makes selling super easy,

fun, predictable, and consistent in your business. Now, an upsell machine is a set of steps

that you follow every single time you acquire a customer to help them move through your ecosystem and ultimately

land in the best and highest solution that is a match for them and is a match between you and

them for how you can help them to achieve their biggest and highest goals.

Now, an upsell machine has been important for forever, and this is why when you look at established companies, they have an outside sales team that focuses on new customer acquisition,

and they have an inside sales team that focuses on customer expansion.

The inside sales team's sole focus is expanding

market share within existing customers, getting new departments, new product lines. And here's what

a lot of small business owners don't understand, but can radically shift the way that you approach your business.

When you look at business growth strategy, there's really only three ways to grow.

You can acquire a new customer. You can bundle services or you can increase the value of

spend. You can increase the spend per customer.

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