1155. Why We Flipped Our High-Ticket Sales Strategy (& How You Can, Too!)
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 31 July 2025
⏱️ 15 minutes
🧾️ Download transcript
Summary
In this episode of The Kelly Roach Show, Kelly shares why she completely overhauled her high-ticket sales strategy and how her new model is creating faster growth, higher profits, and more predictability for her business and clients.
If you've been stuck running costly consultations, unpredictable high-ticket launches, or struggling to scale your services sustainably, this episode walks you through the strategic shift you need to make to succeed in this market.
Kelly breaks down the power of trust-building offers, and why moving from external sales to internal upgrades is the smartest way to grow in 2025.
Timestamps:
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2:00 — The evolution of Kelly's $30K+ entry point model
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3:00 — The untapped demand hiding in your current customer base
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5:30 — Why selling high-ticket INTERNALLY is your fastest path to scale
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6:45 — The cost of consult calls vs. warm internal upsells
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7:55 — Real client results
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11:00 — How trust-builders set up backend concierge sales
Resources:
- Register for Kelly's FREE masterclass on how to accelerate your sales using the Trust Building Offer model: https://go.virtualbusinessschool.com/dailysales?am_id=kelly3943
- Download the FREE Guide to creating Trust Building Offers that sell: https://kellyroachinternational.kit.com/tbo
- Join The Virtual Business School Membership for just $59/mo: https://go.virtualbusinessschool.com/joinvbs
- Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
- Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
- Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/
Transcript
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| 0:00.0 | We've flipped our entire high ticket strategy on its head and you get to benefit from everything we've learned. |
| 0:07.0 | Time is money. It doesn't matter who we're talking about. |
| 0:10.0 | When you move the sale of your high ticket solution from external to internal, you are going to have predictability in your business. So here's how I want you to think |
| 0:24.1 | about your high ticket strategy in your business as you go into the back half of 2025 and even |
| 0:30.4 | more importantly as you set yourself up for success in 26. We've flipped our entire high ticket |
| 0:37.0 | strategy on its head and you get to benefit from |
| 0:40.8 | everything we've learned. In today's episode, I am breaking down for you the four key reasons why |
| 0:46.9 | you may want to change your high ticket sales strategy and how it's going to help you grow faster, |
| 0:52.6 | profit more, and create more freedom in your business. |
| 0:56.2 | So we've been talking a lot on the show about the rise of trust building offers, the changes in the online space, |
| 1:03.0 | and a lot of the shifts that we've been leading our clients through that have been helping them to have wildly insane growth results. |
| 1:12.6 | Now, we all know there was a little bit of a low period in there |
| 1:15.3 | because a lot of the things that had been working for many, many years kind of stopped working. |
| 1:21.1 | They lost a lot of their power, and we had to flip the script and rearrange the pieces of the puzzle to make it work again. |
| 1:27.9 | But now that it's clicked and our clients are really understanding trust building offers, |
| 1:33.4 | the Miracle Hour and the Dream 1000, they're starting to see radical growth results with far |
| 1:39.6 | less complexity expense and time in their businesses. |
| 1:43.4 | And this goes hand in hand with what I want to share with you on the podcast today. So, expense, and time in their businesses. And this goes hand in hand with what I want to |
| 1:45.3 | share with you on the podcast today. So most of you know that when I came out of the Fortune 500 |
| 1:51.5 | world and I moved in the online space, my first 10 years in the online space were really |
| 1:57.4 | dedicated to building direct-to-consumer high-ticket coaching and consulting. |
| 2:03.5 | For about seven years, my entry-level price point was $30,000. |
... |
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