#1154: Fear wears a cardigan
Silent Sales Machine Radio
Jim Cockrum
4.8 • 811 Ratings
🗓️ 22 April 2026
⏱️ 51 minutes
🧾️ Download transcript
Summary
Fear doesn't show up in a cape. He shows up in a cardigan, sits down at your kitchen table with a spreadsheet, and asks if you've run the downside scenario.
In this Coach's Corner, Brian and Robin Joy tell the story of the 11 years they spent "being fine" after a real estate crash, the hemorrhagic stroke that hit Robin weeks after they launched their Amazon business, and the moment they realized that if that didn't stop them, nothing would.
Then they turn it into something you can use. Why almost every seller hits a cash crunch between week seven and week twelve. Why "as much as I can" is not a plan. And the one hire that finally made their business click.
You didn't fail. You just flinched. Now get back up.
Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "If my bank statements don't show the full account number, should I switch banks?" Use the coupon code "MISTAKE" to get your first month of services for only $1 with Jeff and his team!
Watch this episode on our YouTube channel: https://youtu.be/rjLRt4_Bo0U
Show note LINKS:
3pmercury.com/friends - The best pricing on 3pMercury software!
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!
SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.
TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in the world!
SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit SilentJim.com/free11
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
My Silent Team Facebook group. 100% FREE!
Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
Transcript
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| 0:00.0 | Welcome back to Silent Sales Machine Radio. We are your co-hosts. I'm Brian. And I'm Robin Joy. And this is Coach's Corner. |
| 0:09.5 | Hey, everybody. We're going to do something a little bit different this time. Yeah. Back in March, we went to the Legends conference out in Orlando. |
| 0:17.4 | Yeah, it was a fun time. Yeah, it was good. And I think there were like 70 or 80 people there. |
| 0:22.9 | And we presented that day. Actually, we kicked off the whole event. It was. Yeah, that was kind of cool. |
| 0:28.9 | It was kind of nice. So, like, speak and then be done. Then we could listen to everybody else and |
| 0:35.4 | enjoy it. We really enjoyed ourselves. |
| 0:37.9 | Got to see some people that we hadn't seen in a while. |
| 0:39.8 | Yeah, it was great. |
| 0:40.5 | Got to meet some new people. |
| 0:41.7 | It was a really great time. |
| 0:42.9 | Weather was awesome. |
| 0:43.9 | So what are we going to do today, Brian? |
| 0:45.3 | So today we're going to cover that same ground to a wider audience, which is basically |
| 0:50.7 | how things got started for us. |
| 0:53.5 | Yeah. |
| 0:54.1 | Not only in the Amazon business, but actually |
| 0:55.9 | for us. Way back. Yeah. Yeah. Yeah. Yeah. Kick it off. Yeah. I'm going to talk to you today |
| 1:01.8 | about 1994. Oh. In 1994, I fell in love with a man that I could have talked to all night until three in the morning, every single |
| 1:12.6 | night. |
| 1:13.5 | For months, we talked about everything, where we'd live, what we build, what kind of life. |
| 1:19.8 | We had the whole thing planned before we'd had our first argument. |
| 1:23.9 | And of course, that came later, and it was probably about money. |
... |
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