4.9 β’ 606 Ratings
ποΈ 6 September 2019
β±οΈ 29 minutes
ποΈ Recording | iTunes | RSS
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0:00.0 | Harry Dry, welcome to the Andy Hackers podcast. |
0:03.6 | Great to be here. |
0:05.0 | I'm looking forward to it the whole day. |
0:07.0 | Ready to go. |
0:08.5 | Yeah, me too. |
0:09.4 | You are the creator of MarketingExamples.com, which is a pretty remarkable site. |
0:14.0 | Why don't you explain to us what it is exactly? |
0:16.9 | Marketing Examples, it's a website where I write about real world marketing stories. |
0:21.6 | I think a lot of the marketing content out there at the moment is if you work for a big company, |
0:26.6 | you know, you've got your big boss will say, write me something which will rank on Google, |
0:32.6 | you've got to shove in these four or five keywords and do it in one day. |
0:42.8 | And with market examples, I don't really have any of that pressure or any of those constraints. |
0:50.6 | And I think that's why the articles are perhaps slightly more interesting or engaging than a lot of other bigger companies are producing. |
1:13.5 | I'm not really trying to rank for in Google at this stage or anything like that. It's just about what's the most interesting example out there. That said, it's still pretty meta. It's kind of fun to think about the fact that you're producing these case studies that offer all this great marketing advice. And at the same time, you're building your website. You're trying to grow your audience. You're trying to get more traffic. and so you can learn a lot just by reading the case studies that you're putting out a million percent i think um a lot of the it's actually funny a lot of the time i like to write |
1:19.9 | i feel like i could write four or five articles about marketing examples but then it would |
1:24.4 | just go down too much of this like weird black hole and i don't know my dad dad doesn't want me to do that, put it that way. He was gutted. I wrote one about my own launch on product time. He was like, son, none of this, write about other companies, few companies. Well, it's very cool. I'm looking at the site right now. If you haven't been, it's marketing examples.com. And the kind of case studies you're writing about are things like how Nomad List dominates longer tail keywords on Google search. Why Notion's sign-up form converts so well. How Jason Cohen does direct sales. How to get 30,000 hacker news visitors to your website. How you got 2,000 new subscribers from product time. Just these really solid case studies that if you're an indie hacker, you're probably going to want to know about. So I think you've done a great job with these. And you've also been doing a great job sharing your accomplishments behind the scenes. So just this last month, you posted on your Andy Hacker's product page that you got your first thousand email subscribers. Then you hit 1,500 Twitter followers. Then you launched on Product hunt and were the number one product of the week. And you got to 2,000 and 3,000 Twitter followers, I think just today. And you're closing in on $1,000 a month in revenue. So it's quite a lot. And I'm just wondering how you're doing on a personal level, Harry. Are you excited? Are you calm? Are you overworked? Are you keeping it together? What's going on? |
2:35.6 | That's just a good question. Life's good. I think my goal for the year was to leave my job and become fully sustainable myself. And, you know, I've kind of getting there. I mean, I've sidestepped a little bit. so I started off on, I dropped down to two days at my job and now down to zero days. |
2:56.1 | And that's kind of mission accomplished. |
2:58.2 | I'm still trying to, I'm still trying to work it out. |
3:00.6 | I think my structure is pretty rubbish. |
3:01.9 | Like I haven't really worked out how to be employed by myself at the moment. |
3:08.9 | But yeah, life's all right, I think. |
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