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Reasons Revisited

115. GOING BACK TO MY GRASSROOTS: the return of the ground campaign

Reasons Revisited

Geoff Lloyd

Society & Culture, Government, News, Politics

4.82.6K Ratings

🗓️ 2 December 2019

⏱️ 52 minutes

🧾️ Download transcript

Summary

Hello! Away from the set piece speeches and TV interviews, British elections are fought by thousands of party activists going door-to-door to speak to voters. But what impact does this really have and why are political campaigns around the world increasingly looking to the ‘ground campaign’? Becky Bond tells us the story of how her team pioneered a new way of involving volunteers in the Bernie Sanders campaign. Then Vincent Pons and Simon Kruschinski explain why door-to-door canvassing has made a return to French and German elections in recent years.


AND


Comedian Rosie Jones comes back to talk to us about what's keeping her cheerful in the election news this week



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Transcript

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0:00.0

This episode is brought to you by Tautas, the slow newsroom. I am such a fan. I was saying a

0:06.0

while ago that I do worry that the news has become too much like a Netflix drama. Like stories are

0:13.2

treated like plot lines that have to include twists and cliffhangers over the course of a week or so

0:18.3

and then there's a dramatic season finale and you move on to the next one. And Tautas is the

0:24.2

antithesis of that and I love it. It's so much wiser and more considered and you can feel that

0:30.0

approach baked into all their investigations and campaigns and commentary. And as a Tautas member

0:35.4

you get more daily news letter, early and ad free podcasts like the Slow Newscast, London grad,

0:41.7

which is excellent. Definitely recommend that if you enjoyed our recent episode on Clepter Crats

0:46.4

and Dirty Money. And you'll also get tickets to their exclusive events. I'm just looking at who

0:51.8

they've had on and they've had some big names, Catlin Moran, I way way. Oh they must have had

0:58.3

a last minute dropout. I can see Ed Miliband's name on there. Listen, Tautas is such a great endeavour

1:04.0

and it just feels good to support this type of journalism, this approach and they have put together

1:09.8

an offer for you. 60 pounds for the whole year. That's for you as a listener to our podcast. I've

1:15.2

got a special link for you. So slow down. Wise up with Tautas membership for just 60 pounds a year.

1:21.6

Go to Tautasmedia.com forward slash cheerful for this exclusive offer.

1:35.4

This says reasons to be cheerful with Ed Miliband and Jeff Lloyd. Hello. Where's Jeff you ask?

1:43.6

Cruises we've had a slightly unchirical moment. Jeff and I were just about to record our little

1:47.9

chat with him and his attic and me on the phone and then his computer blew up. Don't worry the rest

1:54.1

of the episode is all ready to go but I'm afraid nobody knows this week. I can tell you what we're

2:00.9

going to be talking about though. It's very much dominating my life at the moment. It's the

2:04.4

ground campaign in elections. The part of campaigns fought door to door by candidates and activists

2:09.2

in their local areas. At a time when a lot of the focus on election campaigns is about the use of

...

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