Remember, it's not just what you say, it's how you say it.

As we begin looking at messaging in the context of crafting compelling offers, let us look

at a case study in the thrilling topic of bookkeeping.

I know, just try to contain yourself.

But listen, how do you make bookkeeping sexy?

It sounds like a bad Justin Timberlake outtake or rejected song, but that's what the

administrative assistant in today's story sets out to do.

And her boss asks her to learn quick books.

What seems like a rudimentary undertaking ends up becoming the gateway to a new career-focused

on financial empowerment.

At the end of the episode, we'll look at marketing to a specific group based on a shared

identity, in this case one that often feels excluded from the mainstream.

So the story is called Bookkeeper Begins Banking a Bonus Income.

That story is coming right up.

When Andy Smiles entered the workforce in her early 20s, she never dreamed she'd become

a business owner, far from it.

In fact, she figured she'd stay in that workforce for decades, so she doodifully began her first

job as an administrative assistant.

One day, her boss asked, can you learn quick books to do our bookkeeping?

Quick books, if you're not familiar, is a common bookkeeping software for small businesses.

We've also been a sponsor of our show in the past.

Andy, never being one to back down from a challenge, said, sure, and then totally freaked

...