What's up? Welcome to SideHussell School. This is Chris Gillabo. Hey, this week we're

beginning to look at messaging. One of the things I mentioned in the classroom episode

the other day, that would be episode 1143, is that when it comes to standing out and becoming

attractive to customers, it's not just what you sell, it's how you talk about it. Okay,

so today's question relates precisely to that topic, that topic of branding. It's from

someone who's trying to solve a problem with her project's identity, specifically its name.

Now, this listener has a growing side hustle, but she's worried she has the wrong name for it.

With an active customer base and an upcoming agreement to market on YouTube,

is it too late to change the name? Very interesting question from a real-world situation,

and I've got a pretty clear answer for it. I'll be curious to know what you think. Is it too late

to change a business name? You hearing this? It sounds like time to tap into playoff mode,

that now stop, claw your way to the top, give it all you got type of theme.

From inside the paint to outside the arena. Everybody's got to get in playoff mode and stay in playoff mode.

Every single round. The NBA playoffs presented by Google Pixel continue on ABC, ESPN and TNT.

Hi, this is Tori from Oram, Utah, and I've been listening to this show since for beginning.

My side hustle is Pix to Pix, a shop that sells shirts and resources for teachers who teach

children from China how to speak English. I sell these products from an Etsy shop now,

but I would like to transition to my own website once it is finished. My question is,

is it too late to change my business name? I originally picked this name, Pix to Pix, for another

business idea. It was chosen because I took pictures of textures and turned them into digital art

resources, aka pixels, from pictures to pixels was the idea for the name Pix to Pix.

Now I believe I should have picked a name more relevant to my industry so people know what I

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