1141. Breaking Free from the Paralysis of Possibility: Where to Actually Start with AI in Your Business with Lauren Goldstein
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 14 May 2026
⏱️ 23 minutes
🧾️ Download transcript
Summary
Most business owners are either drowning in AI rabbit holes or frozen by the paralysis of possibility.
They know they should be doing more with AI. They just do not know where to start, what to focus on, or how to implement it without breaking what is already working.
In this episode, Kelly sits down with Lauren Goldstein, the Biz Doctor, a business consultant who spent 15 years helping entrepreneurs go from operator to owner through better teams, operations, and systems. And now, she is adding AI to the mix in a way that actually makes sense for real business owners running real companies.
Lauren breaks down the three levels of AI most people do not even know exist, why 95% of AI projects produced zero profitable return last year, and the simple RATs framework that tells you exactly where to start. She also shares the AI workflows that have saved her clients at least five hours a week (including a chief of staff agent, inbox triaging, and meeting prep) and walks through how she used AI to build a relationship capital database from six years of emails, her entire LinkedIn network, and her calendar in under ten minutes.
This is not a conversation about chasing the newest tools or building 50 AI agents. This is about keeping it simple, going a mile deep and an inch wide, and using AI to do the business basics better than ever before.
Timestamps:
00:45: Lauren's background: from pediatric neurology and epilepsy research to business consultant and the Biz Doctor
03:00: The two qualities every business owner needs that Lauren's mentor spotted in her — diagnosis and creative problem solving
05:00: The two extremes business owners fall into with AI and how to find the middle
06:30: The three levels of AI, and why most people never get past level one
07:30: Why if you are not getting great results out of AI you are probably not getting great results out of your team either
08:30: The RATs framework, and why five minutes a day adds up to a month of lost time every year
10:00: Why you cannot implement AI on a broken process, and what to build first
11:30: When in doubt ask the LLM: how to use Claude as a thinking partner to figure out what to systematize
12:30: The top three AI workflows saving clients five plus hours a week — chief of staff, inbox triaging, and meeting prep
15:00: The step by step for building a workflow: triggers, actions, and why agents fall on their face when we try to make them do everything
16:30: What is working best: getting everything out of your brain and into documents, going a mile deep on one platform, and asking the right questions
18:00: The traps to avoid: dabbling on every platform, chasing the shiny new thing, and building cool things that do not move the needle
19:00: How Lauren used AI and the Miracle Hour together, building a relationship capital database from six years of emails, LinkedIn, and her calendar in under ten minutes
RESOURCES:
Join Lauren's next AI workshop and use code KELLY for $50 off:
Build your first AI workflow with Lindy.ai - use https://try.lindy.ai/lauren to get a free trial and 50% off
Listen to Lauren's podcast:
https://podcasts.apple.com/podcast/the-biz-doctor/id1618773779
Transcript
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| 0:00.0 | paralysis of possibility. If you're dabbling and you're just like playing around on all of them, |
| 0:06.0 | to your point, you're going to spend a lot of time having fun and not a lot of time creating |
| 0:10.8 | things that are actually going to move the needle. And so the question that I always ask when I'm |
| 0:15.6 | doing something is not only how could AI do this for me so I don't ever have to do it again, |
| 0:20.7 | but also how does this directly translate to some sort of time back or profit on the bottom line? |
| 0:28.1 | Because there are a lot of cool things that I would love to do. |
| 0:30.7 | But in reality, they don't actually move the needle. |
| 0:33.2 | They're a fun to have, maybe a nice to have, but not a need to have. |
| 0:47.7 | Okay. a fun to have, maybe a nice to have, but not a need to have. Welcome back to the Kelly Roach show. Today, I'm super excited to have my new friend, |
| 0:52.1 | Lauren Goldsina, on the show with us. Hey, Lauren. Hi, thanks so much for having me. We're so excited to have my new friend Lauren Goldsina on the show with us. Hey, Lauren. |
| 0:54.7 | Hi. Thanks so much for having me. We're so excited to have you here. And you're going to help us |
| 0:59.9 | crack the code on where to get started with AI in what is the phrase that you say, Lauren? |
| 1:05.2 | The paralysis of possibility. The paralysis of possibility. I bet there's a lot of people listening today that are like, I know there's so much more I could be doing, but I don't know where to start and I don't know where to focus and I don't know how it can help me and my business. So I'm very excited to have this conversation today. Lauren, just as we get started here, why don't you tell everyone just a little bit about yourself, your business and kind of like what your evolution was that brought you to where you are and how you're |
| 1:30.2 | helping business owners today? Yes. So I'm Lauren Goldstein, fondly known as the biz doctor. |
| 1:37.3 | And I work with business owners who are in the messy millions of success to help you have |
| 1:41.1 | you have more of the freedom that you started your business for with |
| 1:45.1 | the right teams and operations. And yes, that includes AI because we got to transition you |
| 1:51.5 | from operator to owner to help you get that freedom. And I have a little bit of an unorthodox |
| 1:59.4 | story. So I started out in the medical field. |
| 2:03.0 | I worked in pediatric neurology and epilepsy research and was going to be a doctor. |
| 2:08.3 | And we had a little baby come in that we treated. |
| 2:10.8 | And then the insurance company came back and said, |
... |
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