1140. Building a Million-Dollar Business (from ZERO) in 12 months

The Kelly Roach Show

Kelly Roach

Smallbusiness, Selfdevelopment, Confidence, Entrepreneurship, Entrepreneur, Personaldevelopment, Buildyourbusiness, Salessuccess, Improvementcourses, Business, Financialfreedom, Marketing, Personalgrowth, Salesgrowth, Wealth, Entrepreneurialsuccess, Sales

5 • 928 Ratings

🗓️ 16 June 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this solo strategy session, I break down exactly what I'd do if I were building a new business from the ground up today.

This is the exact roadmap my team uses across multiple 7- and 8-figure companies, and it's based on what’s working right now in today’s market.

In this episode, you'll learn:

The 3 trends you must understand before launching anything in 2025
Why 1:1 services are your fastest path to cash (even in a high-ticket market)
The five weekly calls-to-action that keep leads warm and converting
How to run monthly conversion events using a simplified Live Launch Method
The role of branding ads and daily content in building consistent visibility
Why the Miracle Hour framework is the foundation for sustainable growth
How to build your tech stack, grow a lean team, and scale without complexity

Timestamps:

03:45 – Key buying trends and mindset shifts in 2025
07:25 – Why one-to-one services are outperforming groups right now
11:10 – How to use branding ads + content to drive daily leads
15:45 – The 5 essential calls to action to rotate each week
18:20 – Monthly conversion events: mini live launches that move the needle
23:00 – Launching a trust-building offer to scale long-term
28:12 – How to use the “Hope, How-To, Conviction” content model
33:00 – Tech stack and team-building: what you really need to grow
38:55 – The 3 things Kelly did when starting her first business (and still would today)

Resources:

Save your seat for the Live Launch Intensive happening June 27th with Kelly Roach and Danielle Cevallos: https://workshops.thebusinessadvisory.com/livelaunchday
Inquire about working 1:1 with our team: https://programs.thebusinessadvisory.com/consulting
SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
Learn our Signature Miracle Hour strategy inside The Virtual Business School Membership: https://go.virtualbusinessschool.com/joinvbs
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

Transcript

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0:00.0	Welcome to the Kelly Roach Show, the place for no fluff, easy to implement 20 minute or less
0:11.4	business and leadership lessons to help you build a sustainable business that scales.
0:17.3	Lead with integrity and create a lasting legacy. I'm Kelly Roach, former NFL cheerleader and Fortune
0:24.3	500 executive turned eight-figure entrepreneur. Let's get started. Welcome back. This is the Kelly
0:30.2	Roach show. And today we're going to talk about what I would do if I was taking a new business
0:35.2	from zero to a million dollars in the next year if I was starting
0:38.8	over again. And it always pays to go through this exercise because market shifts happen,
0:47.6	climate change has happened, economic shifts happen, marketing trends change. And so doing this exercise again and again always
0:56.9	helps you to refocus on what's next and how to leap forward from where you are to where you want to
1:05.0	be. If I was recording this episode for you six months ago, it may have sounded a little bit different
1:09.6	than it does right now.
1:10.9	And that's because things have shifted and changed. Now, underlying principles are timeless.
1:17.7	And this is what I love so much about business growth strategy is that the fundamentals never
1:22.1	change. And so while some external facing strategies may iterate or may shift slightly, the fundamentals
1:31.0	will remain the same.
1:33.3	And the vast majority of the time when we're struggling to grow, it's because we've gotten
1:38.0	out of alignment on the fundamentals, which is why I love a recording an episode like this
1:43.3	for all of you, because my hope and my goal
1:45.0	is that I'm just going to remind you of what you already know. And I'm going to help you to
1:49.4	bring back into focus some things that you probably had done in the past to get your business
1:55.1	off the ground, but maybe stop doing. Okay. So first of all, let's talk about the zeitgeist. Let's talk about where
2:03.8	buying mindset is and where consumers are investing and how consumers are investing. So there's a
	...

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