#114: Why Most Mission Statements Fail (and How to Avoid the Pitfalls)
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 6 March 2023
⏱️ 25 minutes
🧾️ Download transcript
Summary
Are you ready to take your small business to the next level? Don't miss our upcoming Business Growth Bootcamp, featuring world-renowned marketers and business leaders: Donald Miller, Dr. J.J. Peterson, and special guest Amy Porterfield! This 3-hour livestream event on April 4, 2023, will be jam-packed with actionable insights to help you grow your business and increase revenue.
Best of all, the event is completely FREE! All you have to do is pre-order a copy of our new book, "How to Grow Your Small Business," and use your receipt number to register at BusinessMadeSimple.com/Bootcamp. We've never offered this much value before, so don't miss out on this exclusive opportunity. Join us for a day of learning, networking, and business growth. Pre-order your copy today and reserve your spot at the Business Growth Bootcamp!
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Are you tired of a bland and forgettable mission statement that does little to drive revenue? In part two of our seven-part series based on Donald Miller's new book "How to Grow Your Small Business," Don offers actionable tips for crafting a mission statement that inspires action and generates revenue. He also debunks common misconceptions about the role of money in business success and offers practical advice for aligning your organization around economic priorities.
Whether you're a small business owner or a seasoned entrepreneur, this episode is a must-listen. Tune in to discover the secrets behind a powerful mission statement that can transform your business success and act as a step forward to doubling your revenue. And make sure you don't miss out on any upcoming episodes of our exclusive 7-part series all about how to grow your small business! Get all the insider tips and insights you need by following the Business Made Simple Podcast.
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PRE-ORDER THE NEW BOOK HOW TO GROW YOUR SMALL BUSINESS: GrowYourSmallBusiness.com/Podcast
SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast
GET YOUR CUSTOMIZED FLIGHT PLAN FOR GROWING YOUR BUSINESS: SmallBusinessFlightPlan.com
FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
Transcript
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| 0:00.6 | Mission statements stink. |
| 0:02.6 | When my business was first starting out, |
| 0:07.4 | I wrote some mission statements that were that awful. |
| 0:10.2 | They're awful because they're vague, they're elusive. |
| 0:12.8 | You know, back in our analogy, the airplane. |
| 0:14.9 | Leadership is your cockpit. |
| 0:16.9 | And the number one job of the pilots |
| 0:19.0 | is to enter the actual coordinates of that plane |
| 0:22.8 | and where that plane is going |
| 0:24.0 | because everything, everything is reverse engineered |
| 0:26.2 | off those coordinates. |
| 0:27.2 | If you reverse engineer anything but economic coordinates, |
| 0:30.7 | you're leaving that to chance. |
| 0:32.2 | If you're saying, oh, we're just going to solve people's |
| 0:34.1 | problems and do excellence and all that kind of stuff, |
| 0:36.0 | that can be great as part of your mission statement. |
| 0:37.8 | But if you don't put the economic coordinates |
| 0:39.6 | of that airplane into that cockpit, |
| 0:41.6 | you got a great chance of crashing that airplane. |
| 0:44.0 | I want to give you a formula for a mission statement |
| 0:48.6 | that will immediately, that will immediately |
| 0:52.2 | get your business growing. |
... |
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