#114 Part Two: The SCIENCE of a Brilliant Sales Page

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 7 June 2016

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When it comes to creating sales pages, does it ever make you feel like you are back in school muddling through your worst subject (for me, math!)?

Today we are back in class, but lucky for me, I’ve got the teacher of the year (and also my dear friend) Melanie Duncan leading the way.

Today, you will learn the five elements that MUST be included in all sales pages. These will guide you through creating the right copy, attracting the right audience and most important, converting these leads into sales.

Before we get too far, I want to tell you about the incredible freebie I have for you on this. I’m sharing actual screengrabs from my most successful sales pages—a show and tell kind of guide you can use to create your own sales pages. Get that cheat sheet here.

EPISODE FREEBIE

Get Amy's Free Personal Tips: Dissecting the Science of What Makes a Brilliant Sales Page

FREE DOWNLOAD

Your sales page should showcase the value in your product and take your buyers on a journey. You want every single word and every single image to resonate with your perfect ideal customer.

With the five elements Melanie and I lay out for you here, you can create a template that will guide you through the process.

Here are some of the questions we are going to dive into:

What is the most crucial part of any sales page?
Do I know what imagery will compel my audience to buy?
What types of testimonials do I need to curate?
What are my product’s benefits and features?
How long should my sales page be?

Remember, you’re not going to create a new sales page in one sitting, but I promise if you take the time to create your template using this formula, you will get outstanding results and never again will feel stuck creating your sales pages. Let’s do this!

Transcript

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0:00.0	Your listening to the online marketing made Easy Podcast episode number 114.
0:07.0	Welcome to the online marketing made Easy Podcast. Business advice so easy, you'll feel like you're cheating.
0:15.0	And now your host, Amy Porterfield.
0:18.0	Well, hey there, Amy Porterfield here and welcome to another episode of the online marketing made Easy Podcast.
0:34.0	Thank you so very, very much for tuning in.
0:37.0	Now, today's episode is actually part two of a two-part series all about crafting brilliant sales pages.
0:46.0	Now, last week I talked about the art of a sales page and really getting into the mindset of our core avatar before ever writing a single word.
0:57.0	I shared with you some tips and tricks I learned from my own copywriter, Rye Schwartz, and some of those tips blew my mind when he shared them with me.
1:06.0	So I could not wait to share them with you.
1:09.0	So if you missed that episode, it's just one episode back number 113.
1:15.0	And it's a perfect segue into today's episode.
1:18.0	So if you missed it, you might want to pause this one, jump into 113 and then visit me back here at 114 because today we are talking all about the science of a brilliant sales page.
1:31.0	Now, to do this right, I want to welcome back one of my dear friends, online marketing extraordinaire Melanie Duncan.
1:38.0	Now, I don't think that's her official title, but that's what I think when I think about Melanie, a marketing extraordinaire.
1:45.0	She is just fantastic with dissecting what needs to go into an overall marketing strategy.
1:53.0	She really knows the ins and outs of what converts, what attracts your ideal perfect audience, and really how to put it all together.
2:03.0	So what she knows really well are sales pages.
2:07.0	And I wanted her to come on the show and talk to me about how she's gone through her own journey of figuring out how to create sales pages that truly convert.
2:19.0	Now, I always record the intro to my interviews after I actually do the interview so I can set things up properly.
2:28.0	And one thing I wanted to mention to you about this interview is that Melanie and I will both refer to a special bonus she created for my brand new program courses that convert.
2:39.0	Now, in that bonus, she talks about the 18 core essential elements of a sales page and she talks about the special guide as well.
2:48.0	Now, when you hear that, you might be bummed if you're not part of my course and you might think, oh, I'm missing out. Now, I don't get it.
	...

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