1135: Hannah Goldberg: How to Attract Dream Clients Before You Have an Interior Design Portfolio

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 28 October 2025

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Hannah Goldberg Today on A Well Designed Business, Hannah Goldberg of Hannah Charlotte Interiors shares how she built what she calls a "no-niche niche," working across multiple design styles while maintaining crystal-clear boundaries around her ideal client and design ethos. Hannah breaks down how to navigate the "yes era" of early business, using vignettes and mood boards to communicate your aesthetic before you have perfect portfolio shots, and why investing in professional branding from day one made all the difference. From building an email list while bartending to surviving a chandelier crisis at The Mansion in May show house, Hannah's journey demonstrates how clarity on your design ethos becomes the foundation for sustainable growth, even when you're stretching across different styles and projects. If you're wondering how to attract your dream clients before you have the perfect portfolio, this conversation offers a roadmap for building with intention from the start. More About Hannah Goldberg Hannah Goldberg is the founder and principal of Hannah Charlotte Interiors, specializing in bespoke commercial and residential design projects in DC and beyond. With over a decade of industry experience blending her passion for design with her engineering and interior architecture background, Hannah ensures each space is functional and beautiful, with a focus on collaboration and client vision. Each of her projects is tailored to diverse needs and aesthetics, drawing inspiration from nature, art, food, and travel. Ah Ha Moments with Hannah Goldberg "I made the conscious decision that my projects are not going to look the same—and that's okay for what I want in my business."- Hannah Charlotte Connect with Hannah Goldberg Website Instagram Pinterest What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! https://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Other Shows Mentioned: #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours #820: Alex Alonso: Always Say Yes to a Client, Except When You Should Say No #917: Power Talk Friday: Fred Berns: The Five Things All Successful People Do

Transcript

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0:00.0	My DOMA Studio is your complete designer toolkit.
0:04.7	You know this, right?
0:05.9	My DOMA makes it easy to streamline your processes, track your projects, communicate with clients, and just get organized.
0:12.5	It is created by designers for designers, specifically to address what you need as a design business owner.
0:20.1	My DOMA is now together with Studio Designer,
0:22.5	and they are the industry leading solution. With 20,000 plus users, more designers choose their
0:30.0	platform than any other. Are you ready to reach the next level of profitability and efficiency?
0:36.9	Book a demo with My DOMoma Studio today by going to
0:40.4	mydoma studio.com forward slash Luan. That's mydomostudio.com forward slash Luan.
0:48.6	Thank you. Welcome to a well-designed business.
1:02.3	My name is Luann Nygaara, and I'm so glad you found this podcast.
1:06.1	Together with my husband Vince and our partner, Bill, we have grown our company Window Works from the ground up.
1:11.8	So I know and I understand the challenges you face in running your interior design business.
1:18.2	I also know that your talent alone isn't enough to ensure your success. So on this podcast,
1:24.4	we talk about strategies and practical steps to help you grow your business.
1:29.7	But make no mistake about it, we have our share of fun here, too, mixed in with those aha
1:34.6	moments that I love so much.
1:36.7	This isn't fluff.
1:37.8	Nobody has time for that.
1:39.4	Whether you are a new interior designer or a season designer, I am here to help you create and to manage the
1:46.0	kind of interior design firm that you dream of. It's straight talk and it's action. Are you ready?
1:52.1	Let's get started.
	...

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