1131. The Super Connector's Playbook: Why Relationships Are the Currency of the Future with Behdad Jamshidi
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 9 April 2026
⏱️ 30 minutes
🧾️ Download transcript
Summary
In the age of AI, relationships just became the most valuable asset in your business.
But most entrepreneurs have no idea how to build them quickly, authentically, or in a way that actually sticks.
In this episode, Kelly sits down with Behdad Jamshi, an engineer turned entrepreneur, super connector, and founder of CJM Marketing, who has spent seven years reverse engineering how human connection actually works. After connecting with over 4,000 people and helping clients generate $10M+ in five months through the right introductions, he has developed a four-part framework for building deep, meaningful relationships in 10 minutes or less.
From the fish hook introduction that replaces the elevator pitch, to the three levels of conversation and how to leap between them, to the root and bloom model for applying energy to your network, this episode is a masterclass in the one skill that will matter more than any other in the era ahead.
If you have been wondering why your network isn't producing results, this conversation will completely change that.
Timestamps:
00:45: Behdad's background: from engineer to entrepreneur, and how he discovered his gift for connection
03:00: Why the Miracle Hour and Be's framework are a perfect match (and the question people ask most about authentic connection at scale)
05:15: The four-stage framework for building deep relationships in 10 minutes or less
07:00: How to attract people to you before you even say a word
09:30: The three levels of conversation, depth factors, and how to move between them fast
12:00: The fish hook introduction: the opposite of an elevator pitch
16:30: How to use fish hooks in everyday conversation, not just introductions
18:15: Amplified relationships and how deep connections are actually built
23:30: The exponential ROI of investing in relationships without knowing the outcome
26:00: The real story behind a potential 7=figuredeal that came from one unexpected connection at an Austin event
28:00: Where to connect with Behdad and how to work with him
Resources:
Connect with Behdad and explore his marketing agency matchmaking services: http://www.cjammarketing.com/
Connect with Behdad on LinkedIn for daily thought leadership: https://www.linkedin.com/in/behdadjamshidi/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | when I'm building out my network or connecting with people, |
| 0:02.7 | it's like, people go like, why did you go to that event, Bada? And I'm like, I'll tell you in three to five years. Like, I don't actually know the reason. Yeah. Yeah. Things show up. They show up in such beautiful ways. It's like, you get these opportunities that you never thought were possible. I've helped some of my customers make $10 plus million in five months, just because of three of the right connections at the right |
| 0:20.9 | time to match with their opportunity. |
| 0:33.6 | We are back. |
| 0:34.6 | This is the Kelly Road Show and I brought my friend B here today to school us on how we can establish rapport and build relationships in 10 minutes or less in a memorable and meaningful way. This is absolutely a conversation that everyone needs to stop multitasking and be fully present for it because in the age of AI, |
| 0:55.0 | relationships just became exponentially more important. |
| 0:58.4 | They are the currency of the future. |
| 1:00.4 | They are what builds trust and trust is what is going to grow your business. |
| 1:03.6 | B, I'm so excited to have you on the show today. |
| 1:05.7 | So excited to be here, Kelly. |
| 1:06.8 | Thanks for having me. |
| 1:08.4 | Absolutely. |
| 1:09.2 | So let's start off and let's give everybody a little quick backstory on how you arrived at what you're doing in your world today. |
| 1:17.9 | And obviously you have a multifaceted background and you're doing multiple things with the personal brand and the businesses that you're building. |
| 1:24.1 | But let's give everybody a little bit of that snapshot before we dive in. Yeah, I love to. The quick background. So I started out as an engineer, super random. You know, most people think engineers aren't people that connect with others. So I used to work for a company very similar to Verizon in the States, but up in Canada, it's called TELUS. And a lot of the work I used to do is work with mid-sized businesses, understand what's happening from a C-level perspective, IT perspective, and then build out technology roadmaps. How do you get from A to B to C? And so I did that as my professional career for almost 10 years. And that's where I got all my sales, experience, leadership, technology, and background. On the other side of the fence, how I got into entrepreneurship, I built a business called CGM, the marketing connector, where essentially I connect businesses to the right marketing |
| 2:04.5 | agencies. I found there to be quite a bit of a gap. Businesses don't really understand |
| 2:08.3 | marketing and marketing agencies don't really understand business. And so I built out a network |
| 2:12.7 | of marketing agencies that I trust after talking to over 1,152 of them. |
| 2:18.3 | And now I basically connect businesses based on what they need for that. |
| 2:21.3 | And as I was building my business over the last seven years, |
| 2:24.3 | what we're going to kind of tie into is like, I started realizing, |
| 2:27.3 | oh, my gift is just learning how to connect with people and connecting people together. |
... |
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