Everybody should have values that they write down.

It keeps you accountable, but it also says like, hey, we're not doing that.

We're missing this.

Right.

And then two, it's just like, what are you driving towards?

When we're making these goals, do these fuel the goals that we've set?

Well, these written down statements help us get to that thing.

So it kind of helps refine the goal too, which I think is helpful,

because then you're like, oh, okay, well, these goals don't necessarily match the values of our

everyday decision making. What has happened in the past when our core values, our purpose,

and our goals weren't very clearly established, is it everyone was trying to create a strategy

and then tactics that would accomplish that

strategy based off the vision they had in their head because when you go to pursue your goals

if you don't have core values it makes that decision-making process very challenging because

anything's free game like in order to accomplish my goal if there there's no value, I can cheat, steal, lie,

I can do all these things to accomplish that goal.

But when you have core values, you're not only proud of when you accomplish that goal,

but the way that you got there.

All right, welcome back to another episode of the podcast.

Today, we're doing something a little different.

And this topic, or I should say the reason we're doing this episode a little bit

differently, which may be something we do in the future, based off how this one goes, this topic is really important to me.

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