Welcome to the Building of Story Brand Podcast, where we believe if you confuse,

you'll lose, noise is is the enemy and creating a clear

message is the best way to grow your business I'm your host Donald Miller I'm

joined by my co-host J.J.

Hi J.J.

Hi Don and our correspondent Allison Trowbridge.

Hey Don!

Allison joins us from New York City today.

How's the weather in New York?

It's beautiful, it's sunny, the leaves are starting to fall.

I confess we're actually recording this in June and we're pretending it September.

That's very we're method acting. We are method acting.

We have been waiting to play your interview with Sarah, the Duchess of York, for months.

Yeah. This is one of the ones I'm most excited for.

But we are finally able to air this interview and I was amazed because you

know when you came on as our correspondent it was one of the first interviews that

you did and I'm like she's hired. How in the world do you know Sarah the Duchess of York?

Believe it or not it was actually through my anti-trafficking work.

So a good friend of mine from California is British, knows Sarah, and when I introduced him to the issue of anti-trafficking, he said, well, let me host a dinner party for you in London, and I'll invite some of the most influential people that I know and I said great

let's do it I love a good dinner party I never say no to that dinner party in London

it's about a dozen people and Sarah Ferguson, the Duchess of York, shows up and I don't get nervous very easily and to meet her for the first time was really incredible.

And since then we introduced her to the issue she got

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