#112: Snoop Dogg’s Manager and Ben Rector Take Us Behind the Scenes of the Music Industry

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 3 September 2018

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, we’re taking a closer look at how music artists and managers develop their brands in a rapidly changing landscape. In part one, guest correspondent Allison Trowbridge interviews Russell Redeaux, the manager for Snoop Dogg and many other fantastic artists. Then, in part two, Donald Miller sits down with musician Ben Rector. From balancing commercial success with artistry, to cultural diversity in our entertainment, to the way streaming works, to the backstory of global marketing campaigns, you’ll find this insider look at the music business fascinating.

http://buildingastorybrand.com/112

Transcript

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0:00.0	Welcome to the Building a Story Brand podcast where we believe if you confuse you'll lose noise is the
0:13.9	enemy and creating a clear message is the best way to grow your business I'm your
0:17.9	host Donald Miller I'm joined by our correspondent Allison Trovich
0:21.0	hi Ali as you, this is part two of our episode on music.
0:27.6	And you snagged an amazing interview with Snoop Dogg's manager.
0:31.3	I know I was not cool enough to do this interview.
0:34.4	I seriously felt not cool, but it was so fascinating.
0:38.3	Oh, I think you're plenty cool enough.
0:40.2	I'm actually very envious because Snoop Dogs fascinating to me. I don't think I know any of his music.
0:45.7	But what's fascinating to me is how he's just commercially shows up everywhere.
0:50.3	Yeah, and he's been around for decades and has just been the king of the industry and what's so
0:56.0	fascinating was talking to his manager Russ and really seeing the way that they've been able
1:01.2	to create all of these branded partnerships and companies around his music
1:06.1	and I mean the most multifaceted business I think I've encountered.
1:10.7	Yeah, I think it's fascinating. There's a lot that we can all learn.
1:13.5	I think we get stuck in this mindset of like, this is what my company does.
1:17.1	We only sell this.
1:18.5	Without realizing there's other ways that you can stay on, sort of on message and monetize whatever you're
1:25.2	doing in a bunch of other ways so it's really good. Also on this episode we have
1:28.0	Ben Rector he's got a new album out called Magic and he stops by the
1:31.2	Story Brand studio to do a concert for our team and it was
1:33.9	magical to say the least. All right let's hear it. Rest for Doe,
	...

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