113: David Meerman Scott – How Donald Trump Has Mastered NewsJacking

The Learning Leader Show With Ryan Hawk

Ryan Hawk

Business, Management, Careers

4.9 • 1.4K Ratings

🗓️ 6 April 2016

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 113: David Meerman Scott – How Donald Trump Has Mastered NewsJacking

David Meerman Scott is a remarkable leader… I really appreciate that he’s actively seeking out opportunities to learn, grow, and help others. On this episode, I learned a great deal about Newsjacking – what that meant and how we all can do it. I also learned a lot about how David became a world class speaker commanding over $25,000 per hour. We had a fascinating conversation on this episode of The Learning Leader Show.

David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, “New Rules” is now a modern business classic.

He is the author of ten books and the series editor of six. His other international bestsellers include Real-Time Marketing & PR and Marketing Lessons from the Grateful Dead (written with HubSpot CEO Brian Halligan).

His latest book is The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.

Episode 113: David Meerman Scott – How Donald Trump Has Mastered NewsJacking

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The Learning Leader Show

“I Help People Understand How To Reach Buyers In The New Age Of The Web”

In This Episode, You Will Learn:

Being incredibly curious and not afraid to try something new leads to sustained excellence
How Donald Trump is a master at news jacking
The power in building a substantial platform
Seeing patterns that others don’t – how to do it
The importance of being fearless in your approach to the market
Newsjacking – injecting your thoughts into the current hot topics
Creating multiple streams of revenue – how to do it
How to get paid speaking gigs
Taking equity over cash for advisory roles
Hiring a speaking coach even when you’re one of the best in the world
Walk on stage like Mick Jagger
A learning leader recognizes that they don’t have it all figured out and never will

“I Saw Patterns That Nobody Else Was Seeing”

Continue Learning:

Go To: DavidMeermanScott.com
See why over 122,000 people follow David on Twitter: @dmscott
Read: The New Rules of Marketing & PR
To Follow Me on Twitter: @RyanHawk12

You may also like these episodes:

Episode 001: How To Become A Master Connector W/ Jayson Gaignard From MasterMind Talks

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 082: Dan Pink – The Science of Motivation, Legendary Writer & Ted Talk

Episode 086: Seth Godin – How To Become Indispensable & Build Your Tribe

Did you enjoy the podcast?

If you enjoyed hearing David Meerman Scott on the show, please don’t hesitate to send me a note on Twitter or email me.

Episode edited by the great J Scott Donnell

Bio From DavidMeermanScott.com

His latest book is The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.

Transcript

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0:00.0	I saw patterns that nobody else was seeing starting back in the late 1990s. I saw the
0:10.0	pattern that what marketing is on the web is not about advertising like
0:16.1	everybody else was saying it was but it was about content and the reason I was
0:21.4	able to understand is because I had already had 15 years of understanding what content is and how it worked,
0:27.0	real-time content and how it worked on the basis of having been a bond trader and on the basis of having been a marketing person at real-time information companies.
0:38.0	So I was really, really lucky to be able to have the experience that allowed me to see the patterns that nobody else was
0:44.5	seeing because at that time nobody was saying that marketing on the web is about
0:49.6	content. Our leaders born or are they made. Our host Ryan Hawk believes that leaders can be made through determined, focused work on learning the art and science behind the makeup of other successful leaders.
1:02.0	Now it's time to inhale knowledge and
1:04.0	exhale success. You're listening to the Learning Leader Show with Ryan Hawk. Hey guys before we get to this great conversation I want to let you know that this
1:20.0	episode was brought to you by Mizizin and Main. You'll probably remember from
1:25.1	episode 64 I spoke with a CEO of Mizin and Main Kevin Lavelle and you know we promised
1:30.9	to continue that dialogue as we both progressed on our journeys and we certainly have and we formed a partnership and Kevin and his great companies and support and people that he works with have agreed to sponsor my podcast.
1:45.4	But for me, I'm very picky when it comes to this.
1:48.0	I only wanted to work with people who I truly believed in their products.
1:52.2	So this is not just a sponsor to me.
1:54.8	This is an endorsement.
1:56.5	I absolutely believe in everything
1:58.6	that Kevin and his company stands for.
2:00.5	I love who they partner with,
2:01.9	whether it's Tony Shay's Vegas Tech Fund or the Lone Survivor,
2:06.0	Marcus Lautrells Fund or Chris Kyle Frog Foundation.
	...

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