#1129: Now there are THREE types of sellers on Amazon - previously there were only two
Silent Sales Machine Radio
Jim Cockrum
4.8 • 811 Ratings
🗓️ 19 February 2026
⏱️ 24 minutes
🧾️ Download transcript
Summary
On Amazon, if you're a seller, you're either a reseller or you're selling your own brand. That's it, right?
Not so fast - there's an entirely new kind of reseller emerging and there's an important distinction to be made.
This NEW kind of reseller wants:
-lower risk decisions
-zero chance of going to deep on a bad ASIN
-higher margin opportunities
-software that does most of the heavy lifting
-an end to the constant dread of ASINs that die off
-no fear of gating issues
-true diversification of their catalog
-a business that can be scaled and ran by a tiny team without outside help
Reselling on Amazon is getting better because of TOOLS and STRATEGIES- and while the OLD way of "hunting for winners constantly" is still beautiful and serves many sellers quite well, the NEW way (aka 3PMercury) is so user friendly and low risk in comparison!
Check out our sponsor:
SilentJim.com/2d - Try 2D Workflow for free and see how much you could save every time you send in an FBA shipment to Amazon!
Watch this episode on our YouTube channel here: https://youtu.be/854QYt8sfzU
Show note LINKS
3PMercury.com - Our best price https://3pmercury.com/friends and the free extension https://3pmercury.com/extension
SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.
TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in the world!
SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit SilentJim.com/free11
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
My Silent Team Facebook group. 100% FREE! Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
Transcript
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| 0:00.0 | A Business Building Warrior. |
| 0:03.5 | Welcome to Silent Sales Machine Radio. |
| 0:05.9 | Great to be on board for another episode with you listening in today. |
| 0:10.9 | Thanks for hanging out with us. |
| 0:12.4 | If you're new around here, let me just point out a couple things real quick. |
| 0:16.5 | Most of our episodes, we interview one of our students, and they share their story, how they |
| 0:23.2 | went from where they started, which is typically clueless newbie, in most cases, to building |
| 0:30.7 | a successful business using the strategies that we teach on this show. |
| 0:35.4 | So if you want to hear some of those stories, we have hundreds of them to scroll back in time. |
| 0:39.9 | Dozens of incredible interviews with our students, |
| 0:42.7 | and you can hear firsthand the experiences that they've had. |
| 0:45.6 | But today, I've got a topic that I wanna talk through, |
| 0:48.6 | just you and me hanging out, |
| 0:50.7 | about the different kinds of sellers |
| 0:52.3 | you're going to experience when you're selling on Amazon. |
| 0:56.6 | Who's there? |
| 0:58.2 | Who are the sellers that are on the Amazon platform? |
| 1:02.2 | They fit into one of two categories, but I'm going to introduce a third category today |
| 1:08.7 | to kind of help make a distinction. |
| 1:12.3 | So really, there's only two kinds of sellers on Amazon, but there's a third category that I think you'll find |
| 1:17.5 | interesting as I describe it that really helps you understand what it means to be a reseller on |
| 1:22.3 | Amazon. So what are the big two categories? If it's not obvious already, you're either selling a brand that you own that's yours. |
... |
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