Greatings, friends and listeners and reminder right at the top of the episode here, by the way,

this is Chris Galivo. I want to know about your projects. I heard about a really cool one today.

You'll hear about it too. And I have very much enjoyed the first month of our year of interaction.

All year long in 2020, we're doing listener questions, updates, following people along throughout

the course of their projects, looking at where their ideas come from, how they execute on those ideas,

what happens along the way, and what they could do better, because of course we could all do better.

Now we're going to be ramping up as we go along with more questions, the new Throwback Thursday,

slash where are they now series, which we've done two of so far, more coming up,

and something special I'm saving for April when I will begin an all-new tour throughout the US and

Canada. Today's listener started a pinded paper initiative to connect people through snail mail.

It's starting well, but how can it scale? How can you grow something that is a manual process,

at least requires a manual process, and here's the kicker, is a pay-what-you-will-pricing model

at the best option. I really love that part of the question in particular. I'm going to spend some time

on it and give you a real opinion. All right, stay tuned. Here's a shout out to our sponsor, and then we will dive right in.

So I love the personalization and artistry of this project. It really is beautiful. I want to

encourage you to check it out. Heylux.co is your website. I'll mention that again at the end. It's

also very cool that Nikki tracks the number and destinations of these handwritten notes on that website.

You can see all the different cities and towns that they've gone to. Oh, and I had never heard

the verb calligraph before, which I understand what calligraphy is, but I've never heard it used as a

verb like that. So I learned something new every day just by working on the show. Thank you, Nikki,

for that. Let's look at these questions. She's got three of them here. I'm going to focus on the

second two. First one is about target audience. Broadly speaking here, I think it's anyone who wants to

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