1127. Why Sleep Is Your Most Underrated Business Strategy with Katie Pitts
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 26 March 2026
⏱️ 30 minutes
🧾️ Download transcript
Summary
You can optimize your morning routine, your diet, or your workout, but if you're not sleeping — none of it matters.
In this episode, Kelly sits down with Katie Pitts, founder of Sleepwise Consulting, to talk about the one performance lever most entrepreneurs completely ignore: sleep.
Katie's story starts at rock bottom: a sleepless new mom who found herself researching adoption agencies in the middle of the night because she was convinced she wasn't cut out for motherhood. Within two nights of implementing her own system, everything changed. Eleven years later, she leads a team of 64 consultants helping families and entrepreneurs across the country finally get the rest they need.
In this conversation, Katie breaks down what's actually costing entrepreneurs their performance, why the tools and gadgets won't fix it, and the three things you can do tonight to start sleeping better immediately.
If you've been running on five or six hours and telling yourself you're fine, this episode is going to change how you think about that.
TIMESTAMPS:
00:45: Katie's rock bottom moment and how Sleepwise Consulting was born
05:00: Why entrepreneurs are the worst offenders when it comes to undervaluing sleep
07:30: The research-backed reason seven hours isn't enough (and what happens to your brain after 10 consecutive nights of it)
10:15: The three things that will move the needle most for your sleep starting tonight
13:00: Chronotypes, cortisol, and why a consistent sleep schedule matters more than you think
16:30: Kids vs. adults — why children respond in two to three nights and adults take four to six weeks
20:00: What to do the morning after a terrible night's sleep so it doesn't spiral
23:15: The Sleepwise consultant model and the career opportunity for those who want to do meaningful work
26:30: Three things you can do to get a better night's sleep tonight
RESOURCES:
- Book a free 20-minute sleep evaluation or explore the consultant opportunity at: https://www.sleepwiseconsulting.com
- Follow Sleepwise Consulting on Instagram: https://www.instagram.com/sleepwiseconsulting
- Connect with experts like Katie inside our Legacy Leaders Mastermind group: https://join.thebusinessadvisory.com/join
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I will never ever forget, I know exactly where I was in my house, my rock bottom moment of sitting at the computer after another sleepless night and actually looking up adoption agencies because I didn't think, like, I can't do this. |
| 0:13.7 | I'm not meant to be a mother. God made a mistake. I wasn't supposed to do this. And I don't know if it was just by the grace of God at that moment that something came |
| 0:22.9 | and I'm like, no, no, enough is enough. |
| 0:24.7 | We're just going to solve this problem. |
| 0:26.8 | We're going to figure it out and we're going to solve it. |
| 0:28.9 | And within two nights, our lives were transformed. |
| 0:32.8 | And it was at that moment that I said, people have to know about this. |
| 0:37.1 | People need to know it's a thing |
| 0:38.9 | that just because you became a parent |
| 0:41.0 | doesn't mean you have to live in sleep deprivation. |
| 0:43.6 | Sleep is everything. |
| 0:44.9 | It is a basic survival need. |
| 0:48.0 | And you don't think about it until you're not getting it. |
| 0:51.0 | And then it's all you can think about. |
| 0:53.0 | Oh, no. you're not getting it and then it's all you can think about. |
| 1:07.9 | Welcome back to the Kelly Road Show. You all get a treat today. You get to meet one of the incredible leaders that is scaling her company in the |
| 1:11.7 | legacy leaders mastermind. Katie Pitts. Katie, welcome to the show. Hi, thanks. Welcome. |
| 1:17.7 | Thank you, Kelly. I'm so happy to have you here. So Katie helps the world sleep better. And every person |
| 1:26.9 | that listens to this show is juggling a lot of responsibilities |
| 1:31.7 | at home, at work. And we know, and there's enough studies out there, and I think everyone is now |
| 1:37.7 | aware that sleep is the entire foundation of our health. So I'm so excited, Katie, for you to help |
| 1:43.8 | our audience get some tips today |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Kelly Roach, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Kelly Roach and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.