1124 Why BrandWatch Acquired BuzzSumo, Past $50m ARR
SaaS Interviews with CEOs, Startups, Founders
Nathan Latka
4.6 • 683 Ratings
🗓️ 22 August 2018
⏱️ 25 minutes
🧾️ Download transcript
Summary
Giles Palmer is the founder and CEO of Brandwatch, a leading social intelligence company. Formerly of BSkyB, Giles started Brandwatch and since its launch in August 2007, it has grown to become one of the world’s leading social media analytics and listening companies.
Transcript
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| 0:00.0 | First off, he resisted the urges in 2012 to sell. He founded the company, 2007, really hard to stay |
| 0:05.5 | disciplined in those early years when so much capital has to go into just building the engine |
| 0:08.9 | to even make this thing run to get your first dollar in sales. Usually the pre-sales |
| 0:12.7 | Playbook is a good one to start. It's hard for him to do that, but he did it. Now, 420 people |
| 0:16.7 | full-time. Again, Brandwatch helping enterprise brands paying on average 30 grand in ACV, |
| 0:21.7 | about 1,500 of them right now, helping them monitor themselves and competitors in their |
| 0:26.7 | market space across online sources, especially social. Growing about 30% year over a year up from |
| 0:32.2 | about 40 million run rate in December 2016, up to, you know, over 50 million today. 12% or less than 12% annual gross revenue churn, about 100% annual net revenue turn. |
| 0:42.0 | Retention, sorry, that varies. |
| 0:43.9 | 28th grand, $150,000, minimum LTV payback around 15 months. |
| 0:48.8 | This is the top entrepreneurs podcast where founders share how they started their companies and got filthy |
| 0:55.9 | rich or crash and burn. Each episode features revenue numbers, customer counts, and other insider |
| 1:05.2 | information that creates business news headlines. We went from a of hundred thousand dollars to $2.7 million. |
| 1:12.7 | I had no money when I started the company. |
| 1:14.7 | It was $160 million, which is the size of any IPOs. |
| 1:18.1 | We're a bit strapped. |
| 1:19.0 | We have like 22,000 customers. |
| 1:22.9 | With over 5 million downloads in a very short amount of time, |
| 1:27.1 | major outlets like Inc are calling us the fastest growing business show on iTunes. |
| 1:32.1 | I'm your host, Nathan Latka, and here's today's episode. |
| 1:37.5 | Hello everybody. |
| 1:38.4 | My guest today is Giles Palmer. |
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