#1121: Why the 'perfect' Keepa chart is killing your profits
Silent Sales Machine Radio
Jim Cockrum
4.8 • 811 Ratings
🗓️ 4 February 2026
⏱️ 42 minutes
🧾️ Download transcript
Summary
Think you want that silky-smooth Keepa chart with stable pricing and thousands of units flying off the shelf every month?
Think again.
In this episode, Brian and Robin Joy finally share the data they've been sitting on, real numbers that prove what they've been doing and teaching for years: slower-moving products are where the opportunity actually lives for small sellers.
Here's what nobody tells you: Those "perfect" high-velocity listings? That's where opportunity goes to die. Meanwhile, the big players can't operate in the space you can. Volatility is their enemy. But for the agile seller? It's your greatest competitive advantage.
Brian breaks down the actual pricing spread data across velocity bands, explains why "messy" charts signal profit zones (not danger zones), and reveals how to read Keepa like a treasure map instead of a warning sign.
In this episode:
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Why faster velocity = tighter pricing zones = no room to operate
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The data showing 30-35% pricing spreads in slower-moving products
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How to use "capital protection" to test listings with confidence
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The Alex Hormozi video game analogy that reframes failure as mastery
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What Thomas Edison knew about opportunity that most sellers miss
Ready to stop competing where the big guys dominate and start playing where they can't?
Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "Can Jeff help me with trademarks and LLC establishment?" Use coupon code "MISTAKE" to get your first month of services for only $1 with Jeff and his team!
Watch this episode on our YouTube channel here: https://youtu.be/PfE3EmfSsVU
Show note LINKS:
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!
SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.
SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
My Silent Team Facebook group. 100% FREE! Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
SilentJim.com/thesystem - (aka as 3P Mercury) - The complete workflow software we created on our team. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE! 3pmercury.com/friends - The best price on 3PMercury
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome back to Silent Sales Machine Radio. We are your co-hosts. I'm Brian. And I'm Robin Joy. And this is Coach's Corner. |
| 0:08.0 | Hey, everybody. How's it going, Robin? Hey, it's going great. Brian, I know you're going to share something. |
| 0:13.7 | We've been having a conversation about this for like three days, trying to dig in and support what we think is true, are kind of a theory here. |
| 0:22.5 | And you've come up with some real, real, interesting data points to look at. |
| 0:28.8 | Well, tell us more about it. |
| 0:29.9 | We ran the numbers. |
| 0:31.4 | Yeah. |
| 0:31.7 | Okay. |
| 0:32.9 | We've always run the numbers on our own business. |
| 0:34.9 | Total data geeks. |
| 0:36.3 | You guys already know that. |
| 0:39.0 | But we don't necessarily share our numbers, right? |
| 0:41.9 | Right, right. |
| 0:42.5 | And we don't share our client's numbers, but we're with a lot of clients. |
| 0:45.9 | And part of that is your intellectual property, right? |
| 0:48.9 | But so we actually found a way to prove it out without having to reveal our IP. |
| 0:54.0 | Why slow removing products are actually your competitive advantage? Well, wait, wait. actually found a way to prove it out without having to reveal our IP. Why slower moving |
| 0:54.7 | products are actually your competitive advantage. Well, wait, slower moving products are a competitive |
| 1:01.7 | advantage. That's right. All right. You got to tell me how that works. It's kind of a mindblower, |
| 1:05.4 | isn't it? Okay. Okay. Well, we've been teaching for years since we came into this. Actually, |
| 1:10.1 | I mean, we just teach what we just taught and we taught and we teach what worked for us. |
| 1:14.1 | Yeah. Right? What works for us and we focus on these slower moving products. |
... |
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