1121. How Physical Media Is Becoming a Power Move for Brands

The Kelly Roach Show

Kelly Roach

Entrepreneurship, Business

4.9 • 965 Ratings

🗓️ 5 March 2026

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Kelly continues her series on why analog strategies are poised to explode in the age of AI, and how entrepreneurs can use physical experiences, print media, and community to stand out in an increasingly automated world.

In a world where people are questioning what's real online, physical assets like magazines, books, handwritten notes, and in-person experiences create deeper emotional connections and dramatically elevate brand perception.

In this episode, you'll learn:

Why physical brand assets create stronger emotional connections
How print media can double as a list-building and marketing engine
Monetization opportunities through contributors and advertisers
Creative ways entrepreneurs can incorporate analog strategies into their businesses

Timestamps

00:00 — How the rise of AI is creating renewed demand for human connection and real experiences.

01:30 — The Launch of Called to Lead Magazine

02:30 — The Loneliness Epidemic and the Need for Community

03:30 — Designing the Called to Lead Movement

04:45 — Why Physical Brand Assets Matter

06:00 — Using Physical assets as a List-Building Strategy

07:00 — Leveraging Contributors for Audience Expansion

08:00 — Turning Print into a Permanent Brand Asset

09:00 — Monetizing the Magazine

Resources:

Called to Lead Magazine Preview: https://magazines.motivationandsuccess.com/calledtoleadmagazine
Join the Called to Lead Movement: An annual event and community designed to equip and connect purpose-driven female leaders: https://www.sandiglandt.com/called-to-lead
Subscribe to Kelly's Substack as a free, paid, or founding member: https://kellyroachofficial.substack.com/subscribe
Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

Transcript

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0:00.0	Analog is going to absolutely explode as we move further and further into full AI integration.
0:07.6	Everyone is questioning what is real.
0:10.2	Everyone is using AI to build their twin, to duplicate, to multiply.
0:15.0	And there's so many lost crafts from previous generations that deep down everyone misses. Study after study
0:25.5	has shown the more connected we all are 24-7, the more disconnected people feel. And there is a
0:33.2	loneliness epidemic. I talk about the importance of learning how to zig when everyone else
0:38.2	zags so that you actually can stand out and be a leader. If you're doing everything the same way
0:44.0	that everyone else is, you're not a leader. You're a follower. Okay, so this is part two of our series on the Kelly Road show on why analog is going to
1:04.9	absolutely explode as we move further and further into full AI integration.
1:11.3	And today I want to talk to you about the call to lead magazine and why thinking about
1:17.0	print, although people say print is dying, might be a great strategy for your business.
1:24.2	So you might have seen online that we just released the called to lead magazine.
1:29.4	We worked with motivation and success publishing to create this magazine. And it is gorgeous.
1:36.7	It's glossy. It's thick. It features over 20 of our women in the called to lead movement.
1:47.2	It has overviews of our programs. I mean, it's absolutely gorgeous. Oh, and by the way, you can download a preview of the magazine by
1:53.7	scrolling down in the show notes below this episode to grab a preview of this. So why are we
1:59.2	doing this? Well, we know that analog is going to
2:04.6	explode in the world of AI. Everyone is questioning what is real. Everyone is questioning,
2:10.9	is that even you? Everyone is using AI to build their twin, to duplicate, to multiply.
2:19.2	And there's so many lost crafts from previous generations that deep down everyone misses.
2:28.7	Everyone misses getting a handwritten note in the mail.
2:32.4	Everyone misses holding a magazine and looking through it
	...

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