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NetSuite.com slash C-suite. Netsuite.com slash C-suite. Welcome back to the show for business owners, your first thousand clients.

I'm your host, Mitz Russo and I've been an entrepreneur, business owner, corporate CEO, venture

capitalist, and company founder for the last 30 years.

And if you're just joining us for the first time, the mission of my show is twofold,

to uncover your potential and guide you to realizing it and provide you with the tools and the wisdom

to get your own company to a thousand clients and beyond.

Today's business guest started out like many of us.

He graduated college and took a J-O-B, but one day he had a brilliant but simple idea and he became obsessed with it. It took over his life and he refused to stop

until he brought his idea and his business to life. Today his invention could be called

the most dramatic enhancement to collared dress shirts in the last 70 years and when you hear about what it is you too will

say why didn't I think of that? Welcome Rob Kessler to the show.

Wow that's a heck of an intro thank you. You're very welcome Rob and you deserve it so let's keep it a little bit of a secret what it is your invention was and let's go back to when you were in college and what you were doing there and and kind of what happened in the junction between getting that job and

then having this idea.

Sure, yeah.

So I grew up playing soccer and a bunch of my friends worked at this little soccer and

volleyball store and I ended up getting a job there and I think that's what really

...